2023-09-18 22:06:13
The social news media Brut. chooses the European ad-verification solution Adloox as a third-party verifier for all of its programmatic operations.
Thanks to this new partnership, Brut. will deploy functionalities in terms of brand safety, fraud and measurement across its entire ecosystem: audience extension, digital media buying, publication, etc.
“Adloox’s approach is to provide effective protection against the most sophisticated types of fraud, in a secure and controlled environment. As a European company, we are committed to offering confidentiality guarantees, with servers located in Europe for users and campaigns from the EU, and complete anonymization before storing personal data, this that Brut was looking for. », concludes Romain Bellion, CEO and co-founder of Adloox.
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