A few months ago, Venezia was facing the final stretch of the season in Serie B, looking at a promotion to the elite that was in danger due to financial problems. On the verge of Serie A, the club was about to go bankrupt to Serie D. The situation was dramatic. But then an unexpected character appeared, the well-known Canadian rapper Drake, to save the club with 40 million euros.
This Saturday, Venice will once again enjoy Serie A. All thanks to Drake, who decided to save the club from imminent bankruptcy not only by entering the club as an investor, but also by placing his brand NOCTA, a Nike sub-brand, as the official sponsor of the newly promoted team’s shirts.
The team from the channels urgently needed capital. 40 million euros to save the season, to avoid the promotion on the field coming to nothing because of an administrative relegation in the offices.
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“I received a phone call from Brad Katsuyama, co-owner of Venezia and a good friend. He explained the problem to me in a simple way: the club has to raise 10 million euros in a couple of weeks, and then at least 30 million euros in a few months, or the club will go bankrupt,” explained Matte Babel, CBO (Chief Brand Officer) of Drake, in an interview with GQ Italia.
“Venice is an amazing city and a special club. I spoke to Drake, and then Katsuyama and I discussed the details of how we could help. Within two weeks we reached an agreement, raised the money needed to pay salaries and avoid bankruptcy,” he added.
This is how the connection was forged between Venice, which debuts this Saturday against Lazio at the Olympic Stadium in Rome, and the multimillionaire rapper, also known for his interest in other sports entities such as the Toronto Raptors in the NBA.
Venezia are back in the top flight of Italian football for the third time this century. In style. It was a total party when the achievement was achieved. Gondolas in the canals and a huge feeling of relief.
Agencies/EFE
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2024-08-18 05:57:32
