The attention that Le Malbord microbrewery received last week ultimately led to a sharp increase in sales throughout Quebec.
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“It’s crazy how quickly it empties. I’ve never seen that, “confided to the Journal Stéphanie Therrien, beer advisor at Dépanneur Le Peluso-Rachel in Montreal.
“Customers come in, look for the brand, and buy two or three cans at once. We feel that it is a reaction to what has been going on for a few days, a kind of response to a situation that shocked them. »
- The Dutrizac – Martineau meeting broadcast live every day at 11 a.m. via OLD radio :
Opposite of the desired effect
Recall that the Gaspé microbrewery was targeted by various gestures of intimidation, following it had tried last week to dissociate itself from Bernard “Rambo” Gauthier, one of the organizers of the recent protest movement once morest health measures in Quebec. . But the calls for a boycott, relayed by the supporters of the North Coast trade unionist, will, it seems, have had the opposite effect, confirmed to the Journal Félix Labrecque, co-owner of Le Malbord brewery.
“We have indeed noticed an increase in sales and orders throughout Quebec. This was not our goal at the start. But it all seems [la controverse] ultimately had a positive effect on our reputation and the desire of customers to try our products. »
Modest, the microbrewer is cautious in the face of the desire of retailers to see him rapidly increase his production.
“For now, nothing has changed. It is still too early to make such a decision,” he says, explaining that this sudden increase in sales might very well be only temporary.
