Experienced Marketing Professional Leads Raiffeisen Immobilien‘s Digital Strategy
Lisa Gebauer, MA, has been appointed Head of Digital Marketing & Social Media for Raiffeisen Immobilien in Lower Austria, Vienna, and Burgenland (RIV). In this role, Gebauer oversees all online communication and maintains the company’s social media presence.
Gebauer’s journey with Raiffeisen Immobilien began in 2018, and she has been a driving force in the company’s marketing department ever since.
“Digital communication with customers and stakeholders is of central importance, especially in the real estate industry. That’s why we decided to create our own digital marketing and social media area within our marketing & PR department,” says Ing. Mag. (FH) Peter Weinberger, Managing Director of Raiffeisen Immobilien NÖ/Vienna/Burgenland.
Gebauer’s dedication and expertise have been instrumental in shaping the company’s digital strategy.
“In her six years of working for Raiffeisen Immobilien, Lisa Gebauer has become a central pillar of our communications department and has built up the digital marketing and social media area from the ground up with a lot of creativity and commitment. From newsletter marketing to Google campaigns to Instagram, Facebook or LinkedIn, we know that our digital communication is in the best hands with her,” says Mag. Anita Köninger, Head of Marketing & Public Relations at Raiffeisen Immobilien.
Gebauer, a 34-year-old native of Lower Austria, began her career at Raiffeisen Immobilien after completing a mandatory internship with the company. She holds a Master of Arts (MA) in Media Management from the St. Pölten University of Applied Sciences, which she earned in 2017. Gebauer also holds a degree in business law from the Vienna University of Economics and Business.
Her in-depth understanding of the real estate market, combined with her strong digital marketing capabilities, positions Gebauer to lead RIV into a new era of online engagement.
What are Lisa Gebauer’s initial priorities in her new role?
## A Digital Vision for Real Estate: Interview with Lisa Gebauer
**[Host:]** Welcome, Lisa! Congratulations on your new role as Head of Digital Marketing & Social Media at Raiffeisen Immobilien.
**[Lisa Gebauer:]** Thank you! I’m truly excited about this opportunity to lead Raiffeisen Immobilien’s digital strategy inLower Austria, Vienna, and Burgenland.
**[Host:]** You bring extensive experience in media management. Tell us, what excites you most about this specific challenge?
**[Lisa Gebauer:]** The real estate market is rapidly evolving, and digital platforms are playing an increasingly vital role. I see this as a fantastic opportunity to connect with potential buyers and sellers in innovative and engaging ways. Raiffeisen Immobilien has a strong brand and a loyal customer base, and I believe we can leverage digital tools to further enhance their experience and reach new audiences.
**[Host:]** Raiffeisen Immobilien is a well-established company. How do you plan to balance traditional marketing strategies with emerging digital trends?
**[Lisa Gebauer:]** It’s about finding the right synergy. While traditional marketing channels still hold value, digital platforms offer unparalleled opportunities for targeted reach, personalized messaging, and data-driven insights. I believe in a holistic approach that seamlessly integrates both online and offline strategies to create a cohesive and effective marketing ecosystem. [[1](https://www.xing.com/profile/Lisa_Gebauer9)]
**[Host:]** What are some of your immediate priorities in this new role?
**[Lisa Gebauer:]** Right now, I’m focused on understanding the current digital landscape within the company, identifying key target audiences, and developing a comprehensive digital strategy that aligns with Raiffeisen Immobilien’s overall business goals. We’ll be exploring new technologies, enhancing our social media presence, and creating compelling digital content that resonates with our target market.
**[Host:]** Thank you for your insights, Lisa. We look forward to seeing the innovative digital strategies you bring to Raiffeisen Immobilien.
**[Lisa Gebauer:]** Thank you! I’m eager to embark on this exciting journey!