[BLOG] We are slowly walking towards the holidays in which the battle for the listener’s ears begins. The Top 1000, 2000, 4000 of the commercials but also the public. They will soon announce what will change in the programming of the two pop stations NPO Radio 2 and 3FM, but as you know, things come to my attention from time to time. Three people are going to get promoted anyway and two of the three are being viewed with suspicion: how is it possible that they are going to get more airtime? We are going to explain in detail who it concerns, under the photo from at least five years ago.
Tom and Joe, do those names mean anything to you? They once did some production work for Mattie and Marieke and the 3FM channel management thought it would be a great opportunity to bring them to 3FM to do an hour of the morning show, between 9 and 10 am. She will learn that at Qmusic! Well, it rather caused laughter, because the two may be fun on TikTok together, but fun radio is something completely different. And they will get an extra hour and move to the evening of 3FM, to the evening slot from 7 p.m. Because no one listens to it and they even have the debatable honor of making the worst scoring program ever on 3FM, which of course must be rewarded. Sigh. Probably with the excuse ‘the youth are at school from 9am, this will catch on in the evening’. Dude, couldn’t you have thought of this in advance?! By the way, it would be too easy to call the boys here Stupid and Joe, although I do hear this being said internally by jealous colleagues. Welcome to radio land! By the way, it remains brilliant that the other golden duo, station boss Menno de Boer and his brother from another mother Chris Hartgers, were first allowed to bring 538 to the brink of collapse, only to now be unable to get 3FM any further. Why is it a bad idea to rename 3FM to NPO Radio 3? That’s the first thing you should have done with such a contaminated brand! With your refreshment.
Another jock from the younger generation, Daniël Lippens, is going to be promoted at NPO Radio 2. Had to leave 538 where the program management cannot do anything with a idiosyncratic disc jockey like him. Now he’s doing SLAM! for BNNVARA the evening hours from 8 p.m. to 10 p.m., but these will soon be filled again by Morad El Ouhakili (written correctly in one go without googling) for rebel club Powned, as you could read here before. I hear Lippens may work afternoon hours on Friday, Saturday and Sunday, including on Friday from 2 p.m. to 4 p.m., where Evelien de Bruijn is now pretending to be a deejay. By the way, I hear that she will have to give up quite a few hours in the new NPO Radio 2 programming and will only have one program left. Great plan. For the rest, cuddle with former 3FM station coordinator Paul van der Lugt at home and walk the dog. Not because you are a woman, but because you do not have enough skills as a solo deejay, no matter how much your husband likes to say otherwise.
Let’s see, what else do we have to complain about… Well, it’s cold, a good friend of mine has passed away and I think the celebration at 538 that they are number 1 at 20-49 for a week is far too premature, while on a On the other floor of the building the hut is on fire (read: Radio 10). So Tim op ‘t Broek will probably do the late evening on NPO Radio 2. I’m starting to believe in DAB+ a little more now that I’ve driven a somewhat newer car. I have already lost five kilos. Radio 10’s morning show is under receivership due to disappointing results. I’m about to take a bath. My TV is broken. And that’s why I’m watching Netflix with the projector on the wall. Radio guru Valerie Geller a third version of her book ‘Beyond Powerful Radio’ will release. And I hope you too will come across some juicy radio gossip in the comments… it can’t always come from one side, can it?!
Certainly! Here’s a commentary that blends the comedic styles of Jimmy Carr, Rowan Atkinson, Ricky Gervais, and Lee Evans, while discussing the blog article about the unfolding drama in the world of radio.
The Hilarity of Radio Reshuffles: A Commentary
Picture this: A radio station, strutting around like it’s the shiny new toy in the toy store. But wait, it seems someone forgot to take the plastic off! Welcome to our latest installment of Radio Roulette, where the stakes are as low as the ratings!
Now, let’s wade through this delightful nonsense. So, the melodrama begins with three promotions. Tom and Joe, two names that ring zero bells but seem to be the apple of the management’s eye. Promoting them to a morning slot? That’s like giving a toddler the keys to your car—what could possibly go wrong? I mean, we’re talking about a duo that’s apparently fun… on TikTok! Who knew that ‘being funny’ on social media translates directly to the vast, echoing void that is radio? They’ll be moving to the evening slot, a classic case of ‘if you can’t get listeners in the morning, just throw them in the evening and pray!’ It’s literally a musical chairs situation, except no one wants to sit down.
Some genius at the station thought, “The youth are asleep at 9 AM! Let’s brainwash them with questionable content at 7 PM!” I mean, if there was a Nobel Prize for obliviousness, this programming team would sweep the floor with it! Can we talk about how they’re stepping into the honor of having crafted the “worst scoring program ever”? That’s an achievement worthy of a participation trophy at the very least. “Here’s your medal for completely missing the point!” Bravo, radio overlords, bravo!
And then we drift into the other side of this sonic soap opera: Daniël Lippens, a younger lad from 538, finding himself in the new womb of NPO Radio 2. I’m starting to feel like the management is just throwing darts at names from a hat. “You! You’re promoted! Just… don’t touch the stuff we touched last week! That clearly catches fire!” Talk about a career rollercoaster! One week you’re on top of the world, and by Friday, you may very well find yourself under ‘Solitary Confinement: The Radio Version,’ whilst a cat walks all over your mixing desk.
And what’s happening with Evelien de Bruijn, eh? Poor Evelien might be trying to perfect her solo act while she can also perfect her dog-walking routine. Just imagine her at home, holding a microphone while her husband is like, “You’re a star, darling!” Yeah, a star in her *own* living room, where the only person she’s impressing is her pet!
Now moving onto a more delightful topic: the ramblings of one Tim op ‘t Broek, probably lamenting in the corner while Radio 10’s morning show is lying on the floor, begging for the sweet release of better ratings. And on that note, am I the only one who’s lost track of reality? I’ve lost five kilos while contemplating who really listens to radio anymore. Is it just me, or is everyone binge-watching Netflix, enjoying drama that doesn’t start with “Good morning!” and end with why they should care about Tom and Joe?
Finally, we wrap it all up with the real true gem: Valerie Geller and her ‘Beyond Powerful Radio.’ A riveting title, indeed! Makes me question, how powerful can radio be if we’re all resorting to streaming? Should we really be considering radio as ‘powerful’ when what we’re really seeking is *any* entertainment that doesn’t include listening to people complain about their viewership and trying to shove their playlists down our throats?
Ah, my dear friends, another week in radio land! Where the jokes are poor, the music is medieval, and everyone seems to be guessing as they go along. But hey, at least we can always count on you, dear readers, to liven up the comments with your juicy radio gossip. Because let’s be honest, if we can’t find humor in the absurdity, what’s even the point? Cheers!
Patrick Kicken, we salute you for inviting us to this glorious circus!
This commentary captures the wit and whimsy you might expect from our comedy quartet. Enjoy!
[BLOG] With the holiday season approaching, the competition for listener attention is heating up. The Top 1000, 2000, and 4000 of commercials will soon vie alongside public interest. Announcements regarding changes in the programming of popular pop stations NPO Radio 2 and 3FM are imminent. However, tidbits of information have trickled in suggesting that three individuals are set to receive promotions, but the motives behind two of those promotions are raising eyebrows: how can they justify increasing their airtime? We’ll delve into the specifics concerning these individuals, accompanied by a nostalgia-inducing photo from over five years ago.
Tom and Joe—do these names ring a bell for you? They previously dabbled in production roles for the well-known duo Mattie and Marieke, which caught the attention of 3FM’s channel management, who decided to give them an hour on the morning show, scheduled from 9 to 10 am. Observers anticipated that they would sharpen their skills through that slot! However, the move was met with laughter, as their TikTok antics didn’t translate into engaging radio content. Despite these shortcomings, they will now be allocated an additional hour and shifted to the evening slot at 3FM, airing from 7 p.m. Unironically, this time slot is notorious for minimal listener engagement and the duo also holds the dubious distinction of hosting the worst-performing program ever on 3FM, yet somehow they are being rewarded with a promotion. The rationale seems to be that younger audiences are busy with school in the morning, hence the attempt to capture them in the evening. It’s baffling—couldn’t a more thoughtful strategy have been devised? It’s amusing yet troubling that this duo, jokingly referred to internally as Stupid and Joe by envious colleagues, continues to gain traction. Meanwhile, it’s worth highlighting that station head Menno de Boer and his counterpart Chris Hartgers previously drove 538 to the brink of collapse and now find themselves struggling to uplift 3FM. A solid branding strategy would have included renaming 3FM to NPO Radio 3, addressing its tarnished reputation head-on instead of intertwining it with a problematic legacy. With your refreshment.
In another development, up-and-coming jock Daniël Lippens has earned a promotion at NPO Radio 2. After being let go by 538, where they struggled to embrace his unique style, he transitioned to SLAM! where he currently hosts evening slots from 8 p.m. to 10 p.m. However, he is set to be replaced soon by Morad El Ouhakili for the rebellious club Powned, as previously reported. It’s speculated that Lippens will pick up afternoon shifts on Friday, Saturday, and Sunday, including a slot on Fridays from 2 p.m. to 4 p.m., where Evelien de Bruijn currently tries her hand as a DJ. However, rumors suggest she might soon lose multiple hours in the revised NPO Radio 2 lineup, leaving her with just one program. Quite a strategic move! In the meantime, Lippens might find himself enjoying cozy evenings with former 3FM station coordinator Paul van der Lugt at home, taking the dog for walks—this isn’t a gender bias but rather a reflection of her limitations as a solo DJ, despite her husband’s assertions.
As for other grievances, the weather is crisp, I’ve recently mourned the loss of a dear friend, and I find the celebration at 538 regarding their momentary triumph in the 20-49 demographic somewhat unwarranted, especially considering that Radio 10 next door is experiencing turmoil. This situation leaves Tim op ‘t Broek likely to take on the late evening slot at NPO Radio 2. My belief in DAB+ technology is gradually strengthening as I enjoy a newer car model. It seems I’ve shed five kilos recently. Meanwhile, Radio 10’s morning show is facing managerial challenges due to poor ratings. On a personal note, I’m about to indulge in a bath as my TV is currently out of action, leading me to enjoy Netflix projected against the wall. Additionally, radio aficionado Valerie Geller is set to release a third installment of her acclaimed book, ‘Beyond Powerful Radio’. And to cap it all off, let’s hope some riveting radio gossip emerges in the comments section… it’s vital to hear perspectives from all sides, isn’t it?!
What impact will Daniël Lippens’ promotion have on the future of radio amid increasing competition from streaming services?
The departure of Tim op ‘t Broek, who is expected to take on the late evening slot at NPO Radio 2. Lippens’ rise is an interesting twist amidst the chaos of radio reshuffles, particularly as he navigates a tumultuous environment that has often been hostile to fresh talent.
The radio landscape is changing rapidly, with a surge in digital platforms overshadowing traditional radio. Listeners are increasingly turning to streaming services like Netflix, which seems to provide more compelling content compared to the repetitive and often uninspiring offerings of radio. Amidst these changes, entertainers in radio face the challenge of keeping their gigs relevant while trying desperately not to sound like they’re still stuck in the past.
It’s fascinating, really, to watch management teams scramble and make bewildering decisions in an attempt to salvage listener interest. The case of Tom and Joe is particularly humorous; their transformation from production roles to morning show hosts didn’t quite translate into success, leading to further questionable promotions. One can only assume that somewhere in the depths of a boardroom, someone thought, “Let’s throw them in the evening slot—because why not?” It’s a classic example of how not to manage a brand, especially one woven into a fallen glory like 3FM.
Meanwhile, Daniël Lippens, who seems to embody hope for radio’s revival, is left to play musical chairs with airwaves that often feel like they belong in a museum filled with ancient artifacts. His promotion feels like a glimmer of hope but comes with the heavy burden of taking the reins from an established veteran who might just be taking a breather or finding new ways to stay relevant amid these shifting sands.
As we witness these transitions, it’s evident that the radio industry is reflecting a broader crisis of identity. Executives wrestle with the question: how can we revitalize something that many seem prepared to disregard in favor of on-demand entertainment? We’re all wondering if a captivating radio show can still compete with a binge-worthy series on Netflix or the latest viral sensation on TikTok.
It’s certainly a curious time for radio, indeed. All in all, let’s raise a glass to the absurdity and unpredictability of it all. For if we can’t laugh at the mishaps of an industry clinging to relevance, then what’s the point? Here’s to hoping the comments section features some delightful radio gossip—after all, nothing is more entertaining than the chaos behind the curtains as they attempt to keep the show on the road! Cheers!
