2023-06-12 15:37:24
Quiet or quiet luxury is currently circulating in the fashion bubbles of social media and is becoming more and more popular. It is a counter reaction to the luxurious, very flashy and often colorful logo-covered fashion trends of the last ten and especially three years. After all, since the fashion industry at that time benefited greatly from consumerism, fast fashion and a lavish lifestyle, many people find the fashion trends of the time, including logo mania, bright colors and flashy accessories, rather offensive. We wonder what the “quiet luxury” trend is all regarding.
Silent Luxury – The Rise
There are several reasons that explain why quiet luxury is coming back into fashion right now, and it’s not new at all. Be it that media such as the Gossip Girl Reboot or HBO’s White Lotus portray the upper class and the rich in simple clothes from expensive brands that are not immediately recognizable. Or that clothing, and especially t-shirts, bearing big brand names are 1) nothing special, 2) therefore easily counterfeited, and 3) less desirable. Since the clothes we wear have a huge impact on our mental mood, it makes sense that people would emulate the quiet luxury, as evidenced by the “old money” aesthetic, in order to feel wealthy and therefore more carefree. People like to wear luxurious clothing, although timeless and classic designs from well-known brands such as the Givenchy novelties for women can be interesting. And the desire for it seems to be high right now, so that the question arises whether critical world events are also the reason for simpler clothing or for the quiet luxury in fashion.
The influence of times of crisis on our clothing style
Fashion events have already been influenced by crises in the past. The Great Depression of 1929-1938 helped people dress more simply. For example, by attaching zippers to clothing instead of buttons, people saved money. In addition, the well-known stock market crash meant that the conservative look was back in fashion. Midi and maxi skirts were comfortable and common. Simple crew necks were popular once more. In times of crisis in the economy, the citizens wanted to be cheap, simple and practical, as well as comfortably dressed – without a lot of frills. On the other hand, the women who stayed at home dressed up in great clothes when their husbands fought in World War II. In the years 1939 to 1945, functionality and price played a major role during this period of crisis, although comfort was somewhat neglected. Women did not skimp on the exclusivity and fashionable look of their elaborate dresses, costumes and accessories. Long dresses remained tightly fitted, women’s suits were adorned with buttons, charms and embroidery, and cloaks included a tie belt. The woman’s almost corset-like clothes may have given her hope as she waited for her husband to return from the war. She didn’t wear the comfortable balloon-like nightgown during the day.
The simplicity of 2000s fashion
During the global economic crisis from 2007 to around 2009, the connection between the time of the crisis and comfortable clothing became apparent once more. When the so-called Great Recession hit, bragging regarding expensive, cool clothes was undesirable. The minimalist fashion era of the 2000s began. Similar to what happened before in the Great Depression, the crew neck came back. People wore classics like white t-shirts and jeans — even on the red carpet. But the biggest hit was the simple Juicy Couture Velor suits. The comfortable jogging suit with wide trouser legs, zipper and hood was unbeatable.
And the 2000s fashion comeback in the last two to three years has brought with it bright colour, all big logos and maximalism, with the simplistic dress style emerging as a countermove once once more. So today we stand with the fashion trend of quiet luxury and celebrate the simple and timeless style of clothing that only subtly embodies wealth.
Autorin: Aaliyah Netnakhon – Fotos: alonesdj/123rf.com
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