2023-07-07 20:22:31
The boycott movement initiated in Quebec once morest Facebook and Instagram by Quebec, cities, state companies and the media has largely remained circumscribed within our borders.
• Read also: Blocking of news: Quebecor, Cogeco and La Presse cease their placements on Meta
Apart from the Toronto Star and the National Post which entered the dance on Thursday, the Canadian political, media and business class did not follow the example by putting an end to the purchase of advertisements on Meta’s platforms.
For Laval University political scientist Éric Montigny, there is no doubt that “social cohesion” is more important in Quebec, and that it has something to do with it.
“Smaller nations have greater social cohesion when there is an issue that requires them to stick together” to better “defend their identity,” he explains.
“The media is a mirror of a society: when you attack the media of a society, you also attack society.”
Mr. Montigny suggests that English Canada does not have “the same relationship to information” since the American media are practically dominant there.
Philippe Gendreau, a high school media ethics teacher who has just published “GAFAM: the five-headed monster,” believes that this reliance on American news means that “English Canadians may not be as sensitive to the issues of ‘independence and cultural protection that we’.
“They have CNN and Fox News and a host of other American media that speak their language, whereas we are used to consuming more local news,” he said.
“I have the impression that we have the reflex of resistance in Quebec. It’s as if society might bond quickly when it comes to cultural issues,” he says.
This points to the Digital News Report, produced by the Archyde.com Institute for the Study of Journalism, which showed last year that French speakers systematically place more trust in the media than their English-speaking fellow citizens in Canada.
The CEO of News Media Canada, Paul Deegan, “welcomed” the leadership of Quebec and more specifically of the boss of Quebecor, Pierre Karl Péladeau, the first head of a large company to announce the end of advertisements on the platforms of Meta.
“Our message to prime ministers across Canada, to big city mayors, to big business, is to follow the lead on the vanguard position of great leaders in government and business in Quebec, who have taken a strong position,” says Deegan.
Who will stop placing ads on Facebook and Instagram?
Policy
The Government of Canada The Government of Quebec Countless cities in Quebec (Montreal, Quebec and Trois-Rivières, among others) The Union of Quebec Municipalities
Quebec Crown corporations
The SAQ Hydro-Quebec Loto-Quebec
Media
Quebecor Cogeco
The Press
Radio-Canada/CBC
National Post
Toronto Star
Affaires
The Board of Trade of Metropolitan Montreal
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