Since last year we know that Qualcomm, Samsung e Google are collaborating on a device that was reportedly meant to compete with the Apple Vision Pro.
From a recent interview with Cristiano Amon, CEO of Qualcomm, we learn that the project in question does not concern an AR/VR visor but smart glasses for Mixed Reality, an accessory to be combined with a smartphone, a choice that allows to eliminate various hardware of the glasses themselves, delegating the processing functions to the phone.
“It will not be a new product, it will be a new experience,” he said. declared Amon told CNBC, predicting that the partnership will result in a product that “will allow anyone with a smartphone to purchase smart glasses that pair with their phone.”
Qualcomm already collaborates on products such as the Meta Ray-Ban and Xreal Air 2 Ultra; the collaboration with Samsung and Google seems like a logical and safe step towards a product that is in the interest of all three companies in question to support.
The Qualcomm chip Snapdragon AR1 Gen 1 It is indicated as specifically designed for Mixed Reality experiences, ideal for integrating into the form factors of small devices, such as temples and other components of glasses.
There are no rumors regarding the market arrival date of this new product, but a few weeks ago, close to Samsung’s Unpacked event, a small preview was shared with references to the Extended Reality visor, indicating the arrival as expected “by the end of the year”.
Google failed to launch its own Augmented Reality devices and the Google Glass project it had worked on with great fanfare was shut down, also because without a supporting ecosystem, they did not fundamentally meet any “real” need (the then senior vice president for Worldwide Marketing at Apple mercilessly rejected them in 2015).
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Samsung Bets on Mixed Reality with Google and Qualcomm: A New Era of Smart Glasses
In the ever-evolving landscape of technology, a significant collaboration has been underway between three giants: Qualcomm, Samsung, and Google. According to Cristiano Amon, CEO of Qualcomm, the trio is working on a revolutionary product that will change the game of Mixed Reality (MR) – smart glasses that seamlessly integrate with smartphones. This innovative accessory will not only elevate the MR experience but also offer a unique way to enhance our daily lives.
A Shift from AR/VR to Mixed Reality
Initially, rumors hinted at a potential competitor to Apple’s Vision Pro, a premium AR/VR headset. However, Amon has clarified that the focus lies in creating MR smart glasses, which will work in tandem with a smartphone, rather than a standalone AR/VR visor. This approach allows for significant hardware reductions in the glasses themselves, delegating processing functions to the phone.
“It will not be a new product, it will be a new experience,” Amon stated in a CNBC interview, emphasizing the importance of this partnership. The end result will allow anyone with a smartphone to purchase smart glasses that pair effortlessly with their device.
Qualcomm’s Expertise in MR
Qualcomm is no stranger to the MR landscape, having collaborated on notable products like the Meta Ray-Ban and Xreal Air 2 Ultra. The Snapdragon AR1 Gen 1 chip, specifically designed for MR experiences, is ideal for integration into small form factors like temples and other components of glasses. This expertise positions Qualcomm as a natural partner for Samsung and Google in their joint venture.
The Trio’s Logical Next Step
The partnership between Qualcomm, Samsung, and Google seems like a logical and safe step towards creating a product that benefits all three companies involved. By pooling their resources and expertise, they can create a seamless MR experience that will captivate users worldwide.
What to Expect
With the Snapdragon AR1 Gen 1 chip at the heart of these smart glasses, users can anticipate:
Enhanced MR experiences that blend digital information with the physical world
Seamless integration with smartphones, eliminating the need for complex hardware in the glasses
Compact, lightweight designs that make the glasses easy to wear
A user-friendly interface that allows for effortless pairing with smartphones
A New Frontier in Technology
This groundbreaking collaboration between Qualcomm, Samsung, and Google marks a significant milestone in the evolution of technology. As the MR landscape continues to unfold, we can expect these innovative smart glasses to play a pivotal role in shaping the future of interactive experiences.
Stay ahead of the curve and be among the first to experience the exciting world of Mixed Reality with these pioneering smart glasses. With the backing of three tech giants, the possibilities are endless, and the future has never looked brighter.
