2023-12-12 09:24:41
Puma will end its sponsorship of Israel’s national soccer team next year, a spokesperson for the German sportswear maker said Tuesday, adding that the decision was made before the attack. of Hamas on October 7 in the south of the Jewish state.
“While two new signed national teams… will be announced later this year and in 2024, the contracts of some federations such as Serbia and Israel will expire in 2024,” the spokesperson said in a statement sent by e-mail.
The group specifies that the decision was taken in 2022 as part of Puma’s new brand strategy, in accordance with the usual deadlines for the design and development of team jerseys.
The Financial Times was the first to report this decision.
The movement supporting the Palestinian cause BDS (“Boycott, Divestment and Sanctions”) had previously called for a boycott of Puma because of its sponsorship of the Israeli team.
The conflict in the Gaza Strip, where the Israeli army has been carrying out a vast offensive for two months in retaliation for the Hamas attack, has reinforced calls for a boycott for companies operating in the region.
(Reporting Anirudh Saligrama in Bangalore and Miranda Murray in Berlin, French version Augustin Turpin, edited by Blandine Hénault)
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