PUBLICIS GROUPE ANNOUNCES THE ACQUISITION OF MARS UNITED COMMERCE,
THUS CREATING THE LEADER IN CONNECTED COMMERCE
Paris – September 19, 2024 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] acquires Mars United Commerce, the largest independent e-commerce and retail marketing company. With more than 1,000 employees in 14 locations worldwide, Mars accelerates the growth of more than 100 of the world’s leading brands through its consumer insights, proprietary media tools and deep retail relationships.
Under Rob Rivenburgh’s leadership, Mars will continue to develop its technologies and client solutions, strengthening Publicis’ existing expertise in commerce.
Optimizing the sales journey by changing consumer behavior to accelerate sales growth is more critical than ever in brands’ marketing strategy. In addition, the complexity of the sales ecosystem due to the fragmentation and multiplication of channels, media, technologies and data makes this optimization more difficult. The combination of Mars and Publicis Groupe creates the first global connected commerce solution to meet this challenge.
Concretely, this means that Publicis clients can now develop and implement complete commercial solutions optimizing:
- The strategy: By combining Epsilon’s proprietary identity data with Mars’s data on consumers and their purchasing behaviors, our customers will benefit from a complete view of the purchasing journey and new opportunities to optimize buyer behaviors.
- Media and Activation: By combining Publicis Media’s reach with retailers’ deep understanding of media, marketing, merchandising and operations, our clients will be able to improve the effectiveness and relevance of their campaigns to increase conversion rates, both online and in-store.
- Performance measurement: With Profitero, Publicis Groupe’s e-commerce platform, and Mars’ retail marketing performance data, clients will have a complete view of their activation, online and offline, and will be able to accelerate the growth of their brand.
Rob Rivenburgh, Global CEO of Mars United, said:: « Joining Publicis Groupe will help Mars accelerate its goal of becoming the leader in global commerce. We are excited to partner with Publicis to deliver new opportunities to our existing clients and share our connected commerce solution with new clients around the world. We look forward to writing the next chapter in commerce together. »
Arthur Sadoun, Chairman and CEO of Publicis Groupe, said:: « We are thrilled to welcome Rob and the Mars teams to Publicis Groupe. Their culture of innovation and proprietary platforms will enhance our current capabilities, enabling us to provide our clients with a connected offering that brings together the best commerce solutions, whether online or in-store. With the acquisition of Influential this summer, and now Mars, Publicis is ideally positioned to help our clients understand both their current consumers and their future prospects, and connect this expertise to new media: connected TV, commerce and content creators. All this, directly in our clients’ ecosystems, giving them greater control and transparency over their consumer relationships and investments. »
HAS About Publicis Groupe – The Power of One
Publicis Group [Euronext Paris FR0000130577, CAC 40] is a global leader in communications. The Group is present across the entire value chain, from consulting to execution, combining marketing transformation and the digital transformation of companies. Publicis Groupe positions itself as the preferred partner in the transformation of its clients to enable them to create a personalized experience on a large scale. The Group is based on ten areas of expertise grouped within four main activities: Communication, Media, Data, and Technology. It offers its clients a unified and fluid organization facilitating their access to all of its expertise in each of its markets. The Group is present in more than 100 countries and has approximately 103,000 employees.
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About Mars United Commerce
Mars United Commerce is the largest independent commerce marketing company in the world. Leveraging its proprietary suite of commerce solutions, Mars drives growth with shoppers for more than 100 of the world’s top brands through its retail consultancy, commerce media expertise and proprietary shopper intelligence platform. All Mars United capabilities are harnessed in pursuit of its vision: to be the world’s preeminent commerce marketing company. For more information, please visit www.marsunited.com.
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Contacts – Publicis Groupe
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PUBLICIS GROUPE ANNOUNCES THE ACQUISITION OF MARS UNITED COMMERCE
Market, brands face the challenge of navigating a fragmented sales landscape. The integration of Mars United Commerce into Publicis Groupe aims to optimize the sales journey by providing a unified approach that enhances consumer engagement and streamlines the shopping experience.
Publicis Groupe Announces the Acquisition of Mars United Commerce, Creating the Leader in Connected Commerce
Paris – September 19, 2024 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is proud to announce its acquisition of Mars United Commerce, the largest independent e-commerce and retail marketing company. This strategic move reinforces Publicis Groupe’s position as a leader in the industry, creating the first global connected commerce solution.
With over 1,000 employees in 14 locations worldwide, Mars United Commerce accelerates the growth of more than 100 of the world’s leading brands through its consumer insights, proprietary media tools, and deep retail relationships. Under the leadership of Rob Rivenburgh, Mars will continue to develop its technologies and client solutions, strengthening Publicis’ existing expertise in commerce.
Optimizing the Sales Journey in a Fragmented Market
In today’s