2023-04-28 15:47:30
On the occasion of the reception of RC Lens in the league on April 15, Paris Saint-Germain installed a “Bodega” animation for all the supporters of the Paris stand.
The PSG’swould therefore be inspired by the sport that is played at the Stade John Bouina few meters from his home. Although it was not a platform in itself, the Bodega area set up by PSG in partnership with OpeningStage at the Parc des Princes during the match against Lens on April 15, had all the atmosphere of a Parisian nightclub rather than the famous concept specific to rugby.
Installed in accesses 202 and 208 of the Park, the entertainment was only accessible to the 16,000 supporters present in the Paris grandstand that evening. Saxophonist, photo callDJ, pom-pom girls, distribution de goodiespopular with fans according to the club, formed the post-match event. « Our desire is to bring together Parisian supporters in a different context in order to extend the Parc des Princes experience beyond the match. explains the Red and Blue club.
PSG also explained that while the feedback from supporters was good, “ the areas in which the BODEGA … it is are not yet 100% identified by the audience of the Paris grandstand ». The spaces, just renovated, can accommodate jup to 2,000 people and have a view of the pitch from the Parc des Princes.
Will the club reiterate this concept? No, at least not until next season. But this Bodega space was an opportunity for the club to offer something new concerning the “fan experience before and after the match at the stadium. Because the club has been multiplying them for some time: Fan Paris zone located on Avenue du Parc des Princes, experience zones in the stadium, broadcasts of matches outside the Parc des Princes or the Subscribers Trophy…
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Activation – When ALL outclasses 2 PSG supporters on the lawn alongside Bernard Lama for the match against RC Lens
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