Whose pair wins… To find the club store in the capital on the avenue des Champs-Élysées, you must now go to the even side of the famous avenue and go to number 92. This is where, just opened, this Monday at 2 pm, a new space of 370 m2, on two levels, twice the size of the previous one, installed for 24 years at number 27. “ It is a historic day for Paris Saint-Germain, a strong signal that rewards 10 years of work to strengthen the brand, ”said Fabien Allègre, director of diversification of the club, in a press release.
While shops had sprung up in many countries – in Tokyo, Seoul, Doha, Los Angeles in particular – that of the French capital began to become too small to cope with the growing demand from supporters and tourists.
But if many curious people flocked to the new places on Monday followingnoon, a club supporter was entitled to very special treatment.
PSG had indeed set up a competition, either via a QR code to be scanned on the old shop, or via its social networks. Among the tens of thousands of participants, Bryan, 25, a young football fitness trainer who works in Lyon but a PSG supporter since he was 5, was drawn.
“I managed to get what I wanted: home, outdoors, jackets…”
Last Monday, he received a call explaining to him his gain as the first customer of the new store: to take whatever he wanted in 92 seconds. “I tried to anticipate and imagine several scenarios but I did not have all the criteria,” says the lucky winner. He learned on Monday that he had to put on all the clothes he planned to take. He therefore developed a strategy: “First take T-shirts, then slightly thicker materials, end with down jackets and accessories. And to take as many things as possible to be the happiest. “
Results ? “It’s super exciting but, casually, 92 seconds, it goes super fast, says Bryan. I must have really activated myself. I managed to have what I wanted: home, outdoors, Jordan jackets, accessories for my family to enjoy like balls, caps, a backpack… I’m super happy to have benefited from this opportunity. “
Bryan admits that to maximize his chances, he “restricted himself to the 1st floor”. Once the competition was over, he was able to take the time to appreciate the place. “The store is super big,” he says. There are also animations to take selfies with certain players for example. All of this will really please the supporters. “
Note that the club welcomed, in a press release, its entry “into the health and well-being sector” by stressing that the medical unit had been associated with the collaboration with the company Wild & The Moon to offer healthy and balanced drinks and products for take-out. Bryan also left with something to eat.