2023-09-29 18:00:49
Proximus is reviving the TMF youth channel: October 14 exclusively on Pickx. The whole day will be devoted to the craziest period in our television history with VJs of the time, the best Belgian artists and much more. SILK has designed the launch campaign that will particularly make the TMF generation smile.
Excellent news ! After 25 years of silence (radio), the youth station TMF (editor’s note: TMF – The Music Factory – is the little Flemish sister of the MTV channel) returns. October 14 will be a real day of celebration, because all day long, a retrospective look will be taken at the #TMFGeneration exclusively on Pickx. A day full of nostalgia, VJs and bloopers thanks to a 13-hour (!) live broadcast from the Stadsfeestzaal in Antwerp. You will find the complete program on www.tmf.live. But this event has much more to offer than nostalgia. It is also a turning point in the world of sustainable live production thanks to fiber and 5G technology that Proximus Media House (PMH) will use.
SILK has designed a campaign aimed at the generation who experienced the golden age of TMF up close. From the Buffalos to Kelly Rowland: a great opportunity to remember this emblematic period. To fuel TMF-mania, Proximus has set up a major media campaign in which a few nostalgic titles play the main role. In addition to display, the emphasis was placed on digital with advertisements on Meta, Tiktok and Youtube. The radio campaign was created in collaboration with VJ Roos and Jessy Mackenzie, two icons of the TMF era.
Credits:
Client: Neighbor
Client: Julie Vanbelle, Luna Calogne, Aurélie Denayer, Sophie De Nys, Perrine De Keyzer, Maryève Charlier & Perinne Bichet
Agency: FamousGrey
Creative Director: Peter Ampe, Laurie Lacourt
Creative team: John Benois & Kenn Van Lijsebeth
Graphic designer: Elsa Gervais
Account team: Cathérine De Block, Aurélie Thollebeek, Silke Galle
Brand strategist: Aze Van Coillie
Digital Strategist: Wies Dickens, Yarne De Schrijver
Social creative: Florentien Duquet
Motion designer: Simone Curzi
RTV Producer: Birgit D’Hont
Sound Engineer: Mathieu Savenay
VO: Roos van Acker
Publisher: Gilles Desplanque
Creator Studio Director: Olivia Naudts
Digital Creative: Nicolas Caeyers
Social producer: Fran Gillis
Media agency: EssenceMediacom
Media contact: Melissa Vitabile
1696030254
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