2023-11-12 17:00:00
After the Provigo store in the Lennoxville sector, those located on 13th Avenue North and Galt Street West take on the colors of the low-cost chain.
Geneviève Poirier, manager of corporate affairs and communications for the giant Loblaw, remains discreet on the details, but she confirmed to La Tribune that these two grocery stores will undergo a transformation over the next year.
The amount invested and the date of the change are not specified.
Ms. Poirier also makes no mention of the future of current jobs in this business.
It is also unclear whether these are purchases by Loblaw.
Less visible
It is clear that the Provigo brand will become less and less visible in the Estrie region.
Remember that a Maxi took place in September 2022 on King Street East, where a Provigo had been located for many years.
Last week, we learned that the one in the Lennoxville sector in Sherbrooke was going to experience the same transformation in turn.
Only the one located at the corner of Jacques-Cartier and King Street West will remain in Sherbrooke.
Provigo Le Marché made headlines in 2020 when it found itself on the list of 22 Provigos in Quebec that Loblaw intends to convert into franchise stores. They were for sale for just $50,000. let’s remember it.
Loblaw argued that the franchise store model provides better performance since the offering is better adapted to customer needs and the availability of local products.
There is also a Provigo on Sherbrooke Street in Magog.
Currently, in Quebec, there are 66 Provigo stores and 128 Maxi, according to a recent article published in La Presse. It was mentioned that the conversion of nearly twenty Provigos into Maxi worried some franchisees.
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