2023-06-07 13:05:00
The additional charge announced by the Netflixat the end of last month, regarding accesses outside a certain residence, continues to be talked regarding – mainly among public consumer protection bodies (Procons), which continue to pressure the streaming giant.
In addition to (also) filing a complaint regarding the measure, the Procon of Santa Catarina opened this week a administrative process once morest the company following not receiving the requested responses regarding the new charge, according to information from the Catarinense News Agency.
The opening of the administrative process already has its precautionary decisionso that as soon as Netflix is notified, a fine in the amount of BRL 500 for each claim filed with the Santa Catarina body once morest the company.
This decision protects each consumer who feels injured, in addition to the fact that PROCON also determines that Netflix guarantees the terms that were previously contracted by current users of the platform, it is also important to emphasize that the company will have the legal deadline for its full defense, respecting the due process of law, in accordance with the legislation and the Ordinance that governs the administrative process in the Body.
—Alisson Micoskidirector of Procon-SC
Procon-SC also said it is in dialogue with other bodies that have instituted similar administrative procedures once morest Netflix in Brazil, so there is a possibility that the National Consumer Secretariat (SENACON) will be asked to also open an injunction, given the repercussion of the theme among consumers across the country.
Numbers of active users fall in Brazil
Netflix’s decision to charge for “extra subscribers” was not only accompanied by complaints: the number of active users of the service too dropped in the last monthaccording to data from Sensor Tower obtained by Mobile Time.
According to the firm’s data, the number of monthly active users of Netflix had a drop of 3% in the Brazilian market last May, compared to the same period in 2022.
On the other hand, the company’s rivals continue to grow in Tupiniquin lands, with emphasis on the Star+yes Disney, which saw a 60% increase in monthly active users. Besides him, the HBO Max (33%) and the Globoplay (15%) also saw increases last month compared to May 2022.
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