2023-09-15 13:36:01
Published on September 15, 2023 at 2:52 p.m. Updated on September 15, 2023 at 3:36 p.m.
In a newspaper market facing paper erosion and cost inflation, it is up to leaders to move forward. Multiplying initiatives, Prisma Media is tackling a major project. The historic leader in magazines is joining forces with Canal+, also in the Vivendi galaxy, to launch a new online newsstand from scratch.
“We are moving from the role of publisher to that of press distributor.In cooperation with Canal+, we have built an open platform, confides to “Echos” Claire Léost, president of Prisma Media. The desire is to avoid intermediaries, who sometimes act like black boxes for publishers. It is essential to better control subscriber data (downloads, articles viewed, etc.) to, ultimately, guarantee better sharing of value for our publishers and those who want to participate. »
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