2023-06-04 19:57:58
A study published by iStock realizes that the mental health is gaining more and more importance in the world, especially following the pandemicperiod in which many emotional problems came to the fore.
(Read: Stress, a chronic illness that affects workers on a day-to-day basis).
Among the main results, it was found that there is “a change in mentality following the pandemic towards a more comprehensive approach to well-being, one that goes beyond physical health.”
And one reflection of this is that when the researchers asked regarding life priorities, work-life balance jumped from fifth to first place, from 2021 to 2022, according to the study.
In addition, Rebecca Swift, PhD, VP of Creative Insights at iStock, says that as a result of this post-pandemic mentality shift, “the desire for self-care is still important, but people continue to reimagine exactly what comprehensive and holistic wellness means.” for them”.
One of the key points in this redefinition of well-being is the importance of sharing with the communities, that is, with those close to us, because now it is one of the most important values.
“50% see wellness as being together with family and friends. In addition, younger generations consider maintaining a healthy lifestyle a priority, and 84% of Gen Z and Millennials plan to develop practices daily wellness tests. Even the youngest of the Alpha Generation, today already value family time more along with playing and spending time outdoors, despite being the first 100% digital native generation,” Swift describes.
How can companies take advantage of this?
iStock recommends some points that companies can take advantage of to strengthen their strategies and prioritize mental health.
1. CConnecting with the community is well-being: invite companies “to show people interacting with friends or spending time with their families. Show images and videos of people that foster relationships with emotional and acceptance benefits, including the power of friendship, bonding, mental growth and the self-reflection. Nothing feeds emotional health more than celebrating it with the people we love.”
2. Health is a lifestyle: “SMBs can describe wellness as a continuous journey, rather than a destination. Show how people can make small, purposeful changes in their daily lives that contribute to their overall well-being. Consider using images that show your audience actively searching managing their emotions, creating productive habits, and where they get more out of their social interactions. Prioritize images and videos that show activities that help reduce stress or make purposeful decisions that help achieve goals.”
3. Represent authentic physical health: According to VisualGPS research, “Visuals that show people of different ages playing a sport are the most appealing to consumers. Well-being can be better represented by showing a group of adults enjoying a sport together than in isolation” .
4. Conscious technology that cares: from iStock recommend that when selecting visual content, “consider how technological devices are being deliberately applied in settings such as sports and leisure, and how technology can empower us to monitor our health and well-being. Think regarding scenarios that show use of technological devices to support physical well-being. However, also consider times when people turn to technology to relax, such as using a meditation app, monitoring sleep, or simply listening to music.”
5. Less Aspirational Wellbeing: “While the aspirational visual narrative around wellness has historically worked, 67% of Latin Americans now prefer to buy from companies whose values align with their own. There is tremendous opportunity for SMBs to connect through a more holistic visual storytelling on wellness, by showing real people earning emotional and social rewards, as a key aspect of holistic health Consider images and videos that seem candid and show people you may come across in your daily life, including people from different social backgrounds Show them interacting within communities and between other groups, and portraying them across multiple intersections of identity, such as age, gender identity, gender expression, sexual orientation, disability, or body types.”
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