2023-10-06 21:16:47
The Círio de Nazaré is one of the largest cultural and traditional festivities in the North of Brazil and the Prime He has been participating in the party for over five years. In 2023, the event promises to bring together millions of people during the celebration, which has as its highlight Sunday, October 8th.
This year, Primor joins the people of Pará to celebrate their traditions during the festival, which is an important intangible heritage of the country. The brand will set up a proprietary space to produce content and support journalists and communicators working to cover the party. Furthermore, it will sponsor the official broadcast, with the aim of supporting the history and cultural identity of the people of Pará, spreading it throughout Brazil.
Casa Primor will be installed in the Manoel Pinto da Silva Building, in the center of Belém. The building, one of the icons of Pará architecture, is one of the most sought after points in the procession. The space will be attended by guests representing the state’s culture, as well as influencers and content producers.
Pará chef Solange Saboia is one of the guests. Specializing in regional cuisine, the chef will add a touch of elegance to the buffet that will be served to guests. She will also have a chat with journalists, giving tips on how to put together a Círio lunch using regional ingredients.
For the brand’s marketing director, Camille Lau, Círio de Nazaré is much more than a religious festival, it is a cultural event that strengthens the bonds of families and the community and values Amazonian traditions. “The celebration is a very special moment of connection with the consumer from Pará, and brings together the main territories of the Primor brand: tradition, family and a plentiful table”, explains the director.
Primor’s campaign during the Círio de Nazaré also includes a media plan on TV and radio, activations at Belém airport, promotional actions at points of sale and a selection of influencers and producers who will bring information about the party to your followers.
About Círio
The Círio de Nazaré is the largest cultural event in Pará, and is a Brazilian Cultural Heritage Site. The festival also gains strong media coverage and mobilizes the population, whether in the procession that brings together more than 2.5 million people or the Sunday lunch, which brings the family together around the table.
About Prime
Present for more than 60 years in Brazil, Primor was acquired in 2020 by JBS and became part of the Seara Margarinas portfolio, which invests to maintain the brand among the main players in the country.
Maintaining product quality and innovating strategic partnerships for key local dates is the brand’s main focus. In 2022, the brand was chosen by 12th time Top Of Mind Nordeste by Folha de São Paulo, which consolidated Primor as the most remembered brand in the Northeast region.
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