2023-07-13 02:47:42
Published13. Jul 2023, 4:47 am
Energy drink: Hype about the prime drink from Logan Paul and KSI – now the US authorities are supposed to get involved
The demand is huge, the concerns big: the drinks from the YouTube stars Logan Paul and KSI are not suitable for children, but they are precisely the target group.
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When the prime drink came to Aldi branches in England in winter, people were already queuing in the early hours of the morning.
20min/noh
Prime drink: That’s what it’s all about
Youtubers Logan Paul and KSI are shaking up the energy drink market.
They advertise that the drinks are healthy and performance-enhancing.
However, the criticism of the ingredients and the high caffeine content is great worldwide.
The energy drink market is a billion dollar business. Now influencer Logan Paul is stirring up the market with rapper KSI. The demand for their prime drinks is huge, and the products are often sold out. According to reports, the two YouTubers already made sales of 250 million US dollars in the first year.
Children and young people are storming the shops all over the world. In England, people stood in line for hours (see video above).
That’s why Prime is a hype drink
The two social media stars are weeping vigorously for the lifestyle product, on Monday they were at a promotional party in Denmark (see photo gallery below). They advertise it as a sports drink on social media, the caffeine version brings more energy for gaming, the caffeine-free version is the official drink of the MMA organization UFC.
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KSI (left) and Logan Paul advertise their prime drinks in Copenhagen.
Archyde.com
The two are also selling like hot cakes in the USA and other countries.
USA TODAY Sports via Archyde.com Con
The British rapper KSI is not only known for his videos, …
via REUTERS
The prices in Switzerland seem absurdly high. A bottle or can costs up to 16 francs in some Swiss shops. There are hardly any limits. Some sell the hype drink online for 40 francs.
That’s why there are concerns
On social media, however, many also warn about the hype drink.
The reason: the caffeine content is about twice as high as in other energy drinks. A primary school student in Wales has suffered cardiac arrest after drinking Prime Energy, according to media reports. The child’s stomach had to be pumped out.
The child’s school is now warning parents about the drink. It is already banned in many Australian schools. According to politicians, the US Food Safety Authority should now examine the caffeine content.
Prime’s website and the caffeinated version also recommend that children under the age of 18 should not consume the energy drink. Nevertheless, the social media stars primarily address a young target group with their .
There are also concerns about decaffeinated hydration drinks. It contains synthetic sweeteners like sucralose. In high doses, these can promote depression, anxiety and even cancer.
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