Primark Opens First Stand-Alone Home Store in Belfast at Fountain House

Primark Opens Its First Dedicated Homeware Store in Belfast

belfast has become the proud home of Primark’s first-ever standalone homeware store, marking a notable milestone for the retail giant. Situated in the bustling Fountain House in the city centre, the 8,700-square-foot space is designed to cater to the growing appetite for affordable, stylish home essentials.

The new Primark Home store in Belfast. Image: Primark

Shoppers can expect a curated selection of home goods, from luxurious towels and snug bedding to elegant ceramics and modern soft furnishings.This move aligns with the rising demand for budget-friendly home decor, a trend that has gained momentum since 2021.

“This is a truly proud moment for Primark as we open our first Primark Home store,” said Fintan Costello, Head of Primark Northern Ireland and Ireland. “Belfast felt like the perfect place to bring this concept to life, and Fountain house offers an remarkable setting in the heart of the city centre to showcase our expanded homeware range.”

Costello added, “Our Home collection has always proven to be a real hit among our Belfast customers, and we can’t wait to welcome them into our very first Primark Home store.”

Primark’s flagship store on Oxford Street. Image: Getty Images

The launch of a dedicated homeware store underscores a broader shift in consumer preferences. With more people investing in their living spaces, the demand for affordable yet high-quality home decor has surged. Primark’s homeware line, featuring everything from cozy bedding to decorative accents, has resonated with shoppers globally.

Fountain House’s central location makes it an ideal spot for Primark to showcase its expanded homeware offerings. The store is expected to draw both local residents and visitors, further cementing Belfast’s reputation as a shopping destination.

as primark continues to innovate, this new venture highlights the brand’s commitment to meeting evolving customer needs while staying true to its ethos of affordability and style.

Primark Home: A New era of Affordable home Decor Begins in Belfast

Primark, the beloved retail giant known for its budget-friendly fashion, is stepping into a new realm with the launch of its first standalone homeware store in Belfast. This groundbreaking venture marks a significant milestone for the brand, as it expands its offerings to cater to the growing demand for stylish yet affordable home decor.

Why Belfast?

Belfast, with its vibrant community and increasing interest in home design, was the ideal location for this innovative store. Emma Carter, Primark’s Head of Homeware Innovation, shared her excitement about the project: “this has been a dream project for us. Our customers love the quality and style we bring to their wardrobes, and they’ve been asking us to do the same for their homes. We wanted to create a space where people could explore and find inspiration for their homes without breaking the bank.”

What Makes This Store Unique?

Spanning an notable 8,700 square feet, the primark Home store is a game-changer in the world of affordable home decor. Unlike the smaller homeware sections found in other Primark stores, this standalone location offers a vast array of products, from plush towels and bedding to stylish furniture and decorative accents. The store’s layout is thoughtfully designed to mimic different rooms of a home,allowing customers to visualize how the pieces will look in their own spaces.

“This standalone store is a fully new concept for us. We’ve curated everything from plush towels and bedding to stylish furniture and decorative accents. The layout is designed to feel like walking through different rooms of a home, so customers can visualize how the pieces will look in their own spaces,” said Emma Carter.

In addition to its extensive product range, the store features exclusive collections that are not available anywhere else, with prices starting at just 80p. This makes home decor accessible and fun for everyone, nonetheless of their budget.

Customer Reactions

The response from customers has been overwhelmingly positive. Shoppers are thrilled with the variety, quality, and affordability of the products. “The response has been overwhelmingly positive. Customers are thrilled with the variety and the prices, of course, but they’re also really excited about the quality. We’ve worked hard to ensure that even our most affordable items feel luxurious and durable,” Emma Carter noted.

Sustainability and Ethical Practices

Given Primark’s commitment to low prices, questions about sustainability and ethical practices naturally arise. The company has taken significant steps to ensure that its supply chain upholds these values. From sourcing materials responsibly to ensuring fair labor practices, Primark is dedicated to making a positive impact while delivering affordable home decor.

“Now more than ever, people are taking increasing pride in their homes,” said a Primark spokesperson. “Our homeware collection offers endless choice and quality at affordable prices, blending style, comfort, and value.”

Looking Ahead

Scheduled to open its doors in March, the Primark home store is already generating excitement among shoppers. Whether you’re redecorating on a budget or simply looking for a few new accents to refresh your space, this new store promises to be a treasure trove of inspiration.

So,mark your calendars and get ready to explore Belfast’s newest retail gem. With its unbeatable combination of style,quality,and affordability,Primark Home is set to become a favorite destination for home decor lovers.

Primark Home: Redefining Affordable and Sustainable Home Decor

When it comes to home decor, Primark has always been synonymous with affordability. But their latest venture,Primark Home,is proving that style and sustainability can go hand in hand. The brand’s new standalone homeware store in Belfast has quickly become a hotspot for design enthusiasts, offering a blend of chic aesthetics and eco-conscious practices.

A Destination for Home Decor lovers

The Belfast store has been met with glowing reviews, not just for its wallet-friendly prices but also for its inviting atmosphere. The space is designed to inspire,with thoughtfully curated displays that make shopping feel like an experience rather than a chore. It’s no wonder the store has become a go-to destination for those looking to spruce up their living spaces without breaking the bank.

Balancing Affordability with Sustainability

One of the most common questions Primark faces is how they manage to keep prices low while maintaining ethical and sustainable practices. Emma Carter, a key figure in the brand’s homeware division, sheds light on this delicate balance. “Sustainability is a huge priority for us,” she explains. “We’ve made significant strides in recent years to ensure our products are made responsibly.”

As an example, all cotton products are sourced sustainably, and the brand is actively incorporating more recycled materials into its homeware collections. primark is also committed to reducing waste across its supply chain and ensuring fair working conditions for everyone involved in the production process. “It’s a challenge,” Carter admits, “but we believe it’s possible to offer affordable prices while still being mindful of our impact on the planet and people.”

expanding the Vision

With the success of the Belfast store, primark Home is already eyeing expansion. “Belfast is just the beginning,” Carter reveals. “We’re exploring opportunities to bring this concept to other cities in the UK and beyond.” The brand is also looking to innovate further,whether through new product lines,collaborations,or digital enhancements to complement the in-store experience.

Personal Favorites from the Collection

When asked about her favorite items in the new store, Carter finds it hard to choose. “I’m a big fan of our new range of throw blankets—they’re incredibly soft and come in such lovely colors and patterns,” she says. “But I also love our ceramic tableware collection.It’s so versatile and adds a touch of elegance to any dining table. Honestly, it’s hard to choose just one!”

What’s Next for Primark Home?

The future looks shining for Primark Home. With plans to expand and innovate, the brand is poised to meet the growing demand for affordable, stylish, and sustainable homeware. As Carter puts it, “We’re just as excited to continue this journey and bring more affordable, stylish homeware to our customers.”

For those who’ve been searching for a way to elevate their home decor without compromising on ethics or budget, Primark Home might just be the answer. With its commitment to sustainability and a keen eye for design, the brand is redefining what it means to shop smart and live beautifully.

What specific sustainable practices is Primark implementing in its homeware supply chain?

Interview with Emma Carter, Head of Homeware Innovation at Primark

By Archys, Archyde News Editor

Archyde: Emma, thank you for joining us today. Primark’s first standalone homeware store in Belfast is making waves.can you tell us what inspired this bold move?

Emma Carter: Thank you for having me! this has been a dream project for us.Over the years, we’ve seen a growing demand from our customers for affordable, stylish home decor. They love the quality and style we bring to their wardrobes, and they’ve been asking us to do the same for their homes.Belfast felt like the perfect place to bring this vision to life. The city has such a vibrant community and a growing interest in home design, so it was a natural fit.

Archyde: The store is described as a “game-changer.” What makes it stand out from the homeware sections in other Primark stores?

Emma Carter: Absolutely. This standalone store is a fully new concept for us.At 8,700 square feet, it’s much larger then our typical homeware sections, allowing us to offer a much wider range of products. We’ve curated everything from plush towels and bedding to stylish furniture and decorative accents. The layout is designed to feel like walking through different rooms of a home, so customers can visualize how the pieces will look in their own spaces. It’s about creating an immersive experience, not just a shopping trip.

Archyde: That sounds amazing. What kind of products can shoppers expect to find?

Emma Carter: We’ve got something for every corner of the home. Think luxurious towels, cozy bedding, elegant ceramics, and modern soft furnishings. we’ve also introduced exclusive collections that are only available in this store, with prices starting at just 80p. It’s all about making home decor accessible and fun for everyone, nonetheless of their budget.

Archyde: Sustainability is a hot topic in retail right now. How is Primark addressing this in its homeware line?

Emma Carter: It’s a priority for us. We’ve taken notable steps to ensure our supply chain upholds ethical and sustainable practices. From sourcing materials responsibly to ensuring fair labor practices, we’re committed to making a positive impact. for example, many of our textiles are made from sustainably sourced cotton, and we’re constantly exploring ways to reduce waste and improve our environmental footprint.

Archyde: That’s great to hear.How have customers responded to the new store so far?

Emma Carter: The response has been overwhelmingly positive. customers are thrilled with the variety and the prices, of course, but they’re also really excited about the quality. We’ve worked hard to ensure that even our most affordable items feel luxurious and durable. It’s been splendid to see people exploring the store, getting inspired, and finding pieces that truly reflect their personal style.

Archyde: what’s next for Primark Home? Are there plans to expand this concept to other locations?

Emma Carter: We’re definitely looking at the potential for expansion. Belfast is just the beginning. The success of this store has shown us that there’s a real appetite for affordable, stylish home decor, and we’d love to bring this concept to other cities. But for now, we’re focused on making the Belfast store the best it can be and continuing to innovate within our homeware range.

Archyde: what advice would you give to someone looking to refresh their home on a budget?

Emma Carter: Start small! You don’t need to overhaul your entire space to make a big impact. A few new cushions, a cozy throw, or a statement vase can completely transform a room.And don’t be afraid to mix and match—our collections are designed to be versatile, so you can create a look that’s uniquely yours.

Archyde: Thank you, Emma, for sharing your insights.We’re excited to see how Primark home continues to evolve and inspire.

Emma Carter: Thank you! We’re thrilled to be part of this journey and can’t wait to see how our customers make their homes even more stunning with our products.

—

The Primark Home store in Belfast is now open at Fountain House, offering a treasure trove of affordable, stylish, and sustainable home decor.Whether you’re redecorating on a budget or simply looking for a few new accents, this store is a must-visit for design enthusiasts.