Price of a pint of Guinness to rise again from next month, as vintners warn ‘many pubs will not survive’

Guinness Announces Price Hike Amid Rising Costs

table of Contents

• 1. Guinness Announces Price Hike Amid Rising Costs
• 2. Why the Price Increase?
• 3.What Does This Mean for Consumers?
• 4.The Future of Guinness

Starting February 3, Diageo’s lineup of draught beverages—including Guinness, Harp, Smithwicks, and Hophouse 13—will see a price increase. Each pint will cost an additional six cents, excluding VAT. The non-alcoholic Guinness 0.0 will also be affected, rising by nine cents per pint, VAT not included.

According to Drinks Industry Ireland, this adjustment will push pint prices “well over” €6, with Dublin prices perhaps soaring beyond €7.

A spokesperson from Diageo stated, “Like manny businesses, we continue to face increased costs across our irish operations.”

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A pint of Guinness ‘split at the G’. Photo: Getty

Guinness Announces Price Hike Amid Rising Costs

On January 15th, Guinness, the legendary Irish stout celebrated for its deep flavor and velvety smoothness, revealed a price adjustment for its entire draught product line. This step is part of a broader initiative to sustain the brand’s presence in Ireland amidst escalating operational costs.

“To counteract these rising expenses and to ensure the longevity of our business in Ireland, we have informed our on-trade partners that the list prices for our full draught product range will increase,” the company stated.This move highlights the increasing economic pressures faced by businesses worldwide.

Why the Price Increase?

the decision to raise prices isn’t arbitrary—its a direct response to the relentless challenges of inflation and disruptions in the supply chain. Guinness, alongside many others in the industry, has had to contend with higher costs across raw materials, transportation, and energy. This combination has led the company to reassess its pricing model to secure its future stability.

For local pubs and bars, this adjustment means a modest uptick in the cost of serving the cherished black-and-white pint.Nevertheless, Guinness is dedicated to standing by its on-trade partners, ensuring that the quality and experience of their signature drink remain unmatched.

What Does This Mean for Consumers?

For the everyday drinker, the price increase could mean a slightly higher tab when ordering a Guinness at their go-to local pub. However,the brand’s steadfast following and its reputation for delivering a superior experience may soften the impact. After all, a pint of Guinness is more than just a beverage—it’s a cherished ritual, a slice of Irish heritage, and a moment of pure enjoyment.

While some may feel the financial squeeze, others might view it as a necessary measure to protect the legacy of a brand that has been a pillar of Irish culture for generations. This decision underscores the fine line between keeping prices accessible and ensuring the brand’s endurance in a tough economic habitat.

The Future of Guinness

as Guinness steers through these adjustments, the brand remains anchored to its foundational principles: quality, tradition, and community. The price revision is a tactful maneuver to guarantee that this iconic stout continues to flourish in Ireland and beyond.

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Starting from February 3, Guinness enthusiasts will notice a slight increase in the price of their beloved drink. A standard pint of Guinness will rise by €0.06, while the non-alcoholic Guinness 0.0 will see an increase of €0.09.

This decision by Diageo has sparked significant criticism, especially from the Vintner’s Federation of ireland (VFI). The federation argues that this price hike comes at a particularly challenging time for pub owners, who are already grappling with skyrocketing operational costs.

Pat Crotty,CEO of the VFI,expressed his concerns,stating that pub owners “are being squeezed from every angle.” He emphasized that Diageo’s latest price increase “adds yet another layer of financial pressure” to an industry that is already on the brink.

“Our members understand that costs are rising across the board, but what they need now are meaningful supports to help absorb these increases,” Crotty said. He also highlighted the need for suppliers and the government to acknowledge the unique challenges faced by pub owners and to collaborate on finding sustainable solutions.

“This isn’t just about the price of a pint. It’s about the survival of pubs across Ireland. The reality is that small, community-based pubs are at breaking point. Without additional support, particularly in rural areas, many will simply not survive,” crotty added.

The VFI has proposed several measures to alleviate the financial burden on pubs.These include a reduction in excise duty, lowering the top VAT rate from 23% to 21%, introducing a lower VAT rate for pubs that serve food, and reducing employer PRSI contributions.

“Our message is clear: publicans cannot keep absorbing these hits alone. The government and suppliers need to act now to ensure the survival of this vital part of Irish culture,” Crotty concluded.

How will Guinness continue to innovate to maintain its relevance and market share in the face of increasing production costs and evolving consumer preferences?

​ Future of guinness

Guinness has a long history of adapting to changing times while maintaining its core values.This price increase is just another example of the brand’s resilience and commitment to staying relevant in a dynamic market. The company continues to invest in innovation and quality,ensuring that every pint of Guinness delivers the same rich,creamy experience that fans have come to expect.

As the economic landscape continues to evolve, Guinness remains a symbol of Irish tradition and innovation. The price hike, while a temporary adjustment, reflects the brand’s dedication to sustainability and its promise to fans of the brand.This means that the rich, velvety pint of guinness will continue to be a part of their lives, even if it comes with a slightly higher price tag.

In the ever-evolving world of business, Guinness’s decision highlights the importance of adaptability. By taking proactive steps to manage costs, the company aims to secure its future while continuing to deliver the same remarkable experience that has made it a global favorite.