2023-06-21 00:13:33
A (probable) sequence of falling prices opens. Obviously lower than the increase experienced for 18 months. Obviously on a narrower scope of products. In short, obviously less detectable by customers, especially since their natural ability to “see” declines is always lower than “see” increases.
This is why, in the name of price-image, the challenge lies in communicating the (first) reductions (by stopping at the same time using the semantics “blocked prices”). Example here at the Carrefour de Riom, near Clermont-Ferrand, where I passed yesterday. The objective is clear: put customers in tension on the subject. This is the first message at the entrance to the store. A cart sits there with the promise (a bit oversold) of a price drop of 11.74% on the 500 products concerned. In reality, it’s the average over a handful of products. Because, to strike the spirits, it is necessary drops which approach at least a little past increases. And, for once, Carrefour is quite successful…
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#Priceimage #issue #dramatization #declines