2024-01-07 22:45:52
Screen capture M6 direct/Capital The price battle between Lidl and Leclerc in Capital this Sunday January 7, 2024
This Sunday, January 7, 2024, Capital made its return to M6 in prime time. After the expenses linked to the end-of-year holidays, regulars were happy to find their magazine on consumption, presented by Julien Courbet. “Stockmans, Leclerc, Lidl, Big Fee… What is the recipe for success of the French’s favorite brands?”, was the theme of the evening.
Recently, Grand Frais, born in the 90s, has seen competitors try to steal its limelight in the fresh produce aisles. Thus, Mangeons frais does not hesitate to use some of its codes, starting with that of its name and its logo. O’tera, which mainly offers local fruits and vegetables, does well by working directly with producers. To highlight these, descriptions with photos of them are even displayed near their products on the shelves.
On a basket of identical fruits and vegetables purchased at Grand Frais, Mangeons Frais, Bene Bono or even O’tera by Capital journalists, it was the one from the latter brand that turned out to be the cheapest… what arouse the interest of Internet users on X.
Another of the evening reports highlighted the price battle raging between E.Leclerc and its competitor Lidl. Both claiming the title of the cheapest retailer, these brands use and abuse communication stunts on this subject. With the Who is the Cheapest application, Leclerc was the first brand to offer consumers the ability to directly compare the prices of supermarkets in their areas. Its message is clear: Leclerc stores are quite simply the cheapest. In order to verify the information, Capital journalists tested the application around Valencia. But very quickly they noticed that Lidl stores did not appear on the map.
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A war between major leaders poorly received on
The explanation from Leclerc’s management: the managers of these Lidl prevent their investigators from accessing their stores, which does not allow them to provide information on prices. An argument that outraged Michel Biero, executive purchasing director of Lidl France. “Our stores are open to the public, any person can enter the store…” he retorted. The man said he was annoyed by the price comparisons between his brand and Leclerc, judging the basis of these comparisons to be unfair. In front of Capital journalists, he placed all his competitors’ quiches on a table, in order to prove that not everything is comparable.
So if Lidl’s low-end quiche is in fact more expensive than that of Leclerc, it is because it is of better quality: unlike that of its competitor, Lidl’s quiche is made with pure butter puff pastry. and bacon from France. Michel Biero then drew attention to the difference in quality of eggs, from free-range hens, in Lidl’s quiche. As explained in the report, Leclerc does not hesitate to compare the prices of its eco + range with those of Lidl’s private label, which does not offer eco products. On
The war on prices but not on product quality
— Pasyonsiriz ????✨ (@Folipasyonsiriz) January 7, 2024
I am saddened by this useless war between @Leclerc #ELeclerc et @lidlfrance #Lidl because for the price difference this plays out which really depends on the geographical location where this is located there is nothing to prove that this or that is cheaper! #Capital
— Pastry J-1 #LMBF ???????????????????? (@LePatis799) January 7, 2024
It’s all well and good to watch the prices but remember that the main thing is quality #capital
— FC Uno-X (@RemiB69500) January 7, 2024
The store leaders look like big kids who are having a tantrum, it pisses me off #capital
— ⭐️ crocozilla.bsky.social ⭐️ King Crocozilla (@M_P0ri0) January 7, 2024
Aldi is cheaper than Lidl so well… Let them go down one floor Lidl #capital
— Messi ∞ ???? ???????????????? (@Halalfoodnord) January 7, 2024
The problem is that some products are cheaper and others more expensive between stores so in the end none really stands out.???????????????? #capital
– El Djazairi???????? (@Djazairi9467) January 7, 2024
Magnificent battle of “who has the biggest” on #capital. In the meantime, we’re fighting hard.
— Kevin Herilus ????????⭐️⭐️ (@kevin_herilus) January 7, 2024
Video. Discover the portrait of Julien Courbet
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#big #kids #throwing #tantrum #Useless #war #floor #big #people #charge #Lidl #Leclerc #shouting #internet #users #annoyed