A city in the middle of the desert – drawn up as a line: “The Line”. A prestige object to emulate the Dubai model, of that the experts are sure. Despite ongoing criticism of the building itself and despite far-fetched buzzwords – such as climate neutrality – the project has an impact far beyond the borders of Saudi Arabia. Utopia in the middle of the desert is also cleverly kept in the headlines with weekly rumours. Recently it was even suspected that Austrian companies are involved in the project.