2023-05-19 13:00:10
Mr. Berrada during a press briefing on the brand at the Salon Cremai.
Marque : It does indeed have products intended for pastry professionals. Aiguebelle, a traditional brand in the Moroccan market, takes advantage of its participation in the Salon Cremai to highlight its novelties intended for this category in this difficult situation.
By launching new products intended for professionals, the brand thinks, according to the president of the Omnipar Group Amine Berrada Sounni, also holder of the Cherifian chocolate company – Aiguebelle, of the “context of inflation”. In this regard, he told ALM: “Cocoa prices are increasing a lot in general in the world”. “So we have premium recipes and economic ones so that the pastry chef can continue to buy at a competitive price and not suffer the impact of these increases,” he says. And that’s not all ! “We always have solutions for pastry chefs who want to make extremely premium products or economical products by meeting all needs,” explains the brand owner, whose participation also has a purpose. It is a question of “providing content to pastry chefs so that they can evolve in their profession”.
That said, the show is an opportunity for Aiguebelle to promote its strategy called “taste and cost”. An approach also intended to “support the purchasing power of households”. In terms of infrastructure, the brand created a new one this year. “With this new line, it is by far the best rendering of the finished chocolate product, on the basis of recognized criteria, such as shine, dispersion, filling or even inclusion”, says he. This new production line, economical in energy consumption, equipped with a dosing capacity which, as a reminder, exceeds 99%, also complies with the most stringent ecological standards, with very low material scrap ratios. of packaging. These made in “Cold Seal” mode (self-sealing), 10 times faster than current modes in terms of production, responding more to market demand and allowing, in particular, extremely durable preservation of quality. of the product.
Just like the show, the brand does in the “Made in Morocco” that it presents during this event by offering a new experience to visitors. Between recipes, product tests, tasting and accompanying programs, professionals and visitors will find what they are looking for. For history, the brand was created in 1868. It has been present in Morocco for more than 150 years. Enough to make it an age-old product appreciated by different generations.
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