MANY premium publishers are looking for solutions beyond monetization at a time when the open web is undergoing rapid change. They can be helped by using MGID+ which delivers monetization, audience acquisition and audience engagement tools in one suite equipped with real-time data covering ad, website and content performance.
Global advertising platform MGID identified that creating sustainable sources of revenue is a key challenge facing publishers today. “In addition, it was found that publishers are increasingly affected by intense competition with social platforms, compliance with data privacy regulations, and complex technological updates,” said Sergii Denysenko, CEO of MGID.
MGID+ was developed specifically to address these challenges by leveraging powerful tools that empower publishers to sustain revenue, acquire audiences, and engage readers. When it comes to maintaining revenue, MGID is integrating new demand sources into its stack, expanding beyond native advertising to include Google demand, programmatic display, and video.
Campaign Studio tools address this challenge by facilitating the launch of native campaigns directly from buyers without third-party vendors, giving publishers complete control over their ads. Finally, seller-defined, audience-aligned Contextual Intelligence provides effective cookieless targeting without compromising the exclusivity of audience data and intellectual property.
Publishers can find new, engaged readers through content syndication and external audience exchange while minimizing reliance on search and social platforms. MGID’s content promotion platform integration helps publishers launch their own campaigns, while Core Web Vitals and SEO recommendations ensure the technical aspects of publishers’ web pages are optimized to increase traffic. (Z-2)
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