2024-02-23 17:01:31
Premier Padel, the world’s leading official professional padel tournament, and Red Bull, today announced a new multi-year strategic partnership covering media services, streaming, production and sponsorship until the end of the 2027 season of Premier Padel.
The new partnership between Premier Padel and Red Bull becomes the most important agreement in the history of this sport concerning broadcasting, production and sponsorship. It will help develop the Premier Padel offering and support the competition’s strategy of developing the sport to new audiences around the world thanks to Red Bull’s network of international media and digital platforms, present in 130 countries. .
Live matches will be available on the free Red Bull TV platform (TV and mobile app) in select countries from the quarter-finals to the final of each tournament, offering innovative new features for broadcasting matches. The Premier Padel YouTube channel will continue to broadcast matches from rounds 1 to 3 live, unencrypted in certain countries. Red Bull will also create and distribute new engaging fan content throughout the year on its social-digital platforms, which will complement live coverage of all Premier Padel tournaments throughout the year and expand the knowledge of this sport to new audiences. The 2024 Premier Padel season will begin on February 26 with the Riyadh P1 season, where fans can watch matches live on TV channels, on the Premier Padel YouTube channel for rounds 1 to 3, and on Red Bull TV from the quarter-finals to the final. The partnership will also see Red Bull become a main partner of the Premier Padel tournament and will transform the on and off-pitch experience for players and fans at Premier Padel tournaments throughout the year, including through Red Bull Athlete Zone.
Nasser Al-Khelaïfi, president of Premier Padel : “This is a transformative moment for Premier Padel and for the professional sport of padel – we are delighted to welcome Red Bull as a strategic partner. As a leading brand in sports, entertainment and media, Red Bull will help us take our professional tournament to the highest level, through incredible player and fan experiences, exciting digital innovations and global visibility of the brand. Red Bull’s investment also demonstrates the fantastic potential of Premier Padel and the sport of padel in general. Premier Padel is on a path that promises to be exciting and we are looking forward to this next development cycle with Red Bull.”
Marcus Weber, Global CMO Red Bull : “We are delighted to partner with Premier Padel. Together, we will develop this sport and support the athletes, promoting its progression and fan engagement. We are excited to bring this innovative new discipline to new viewers and fans around the world through a complementary content offering across our global media network.”
The deal was brokered by Pitch International, a full-service sports marketing agency based in London.
1708864296
#Premier #Padel #announces #strategic #partnership #Red #Bull
