2023-11-17 09:34:16
Berlin (ots) – The best of the year have been chosen: The PR Report Awards were presented in Berlin for the 21st time on Thursday evening. In front of more than 350 guests, Byung-Hun Park, Viessmann’s Vice President Corporate Communications, received the coveted trophy for Communicator of the Year. Communications consultancy of the year was MSL Germany. The award for Campaign of the Year went to the German Cancer Aid and its agencies Attention! and home TBWA. Young Professionals were Marcia Bohn from Daimler Truck and Paula Accordi-steuer from SAP
An outstanding example of strategic communication
“As head of communications at Viessmann, Byung-Hun Park managed the most important deal in the German energy industry and the most headline-grabbing takeover of 2023 in this country with excellent communication skills,” the 37-member expert jury explains their choice with a view to the sale of the family company’s heat pump division to the listed US company -Group Carrier. Park has been responsible for communications at Viessmann since summer 2019.
Award-winning work, strong economic growth
MSL Germany did not only boast economic growth and strong cases. The jury was also impressed by the enormous range of competencies and customers through the successful offering both in the area of brand communication as well as in the fields of corporate communication and public affairs. The agency prevailed in the competition once morest two other finalists: FGS Global and The Trailblazers also made it to the final round for the communications consultancy of the year. MSL also went home with four winning entries in the other categories.
Saving lives with creativity, strategy and design
Beach flags that warn bathers regarding UV radiation: With their campaign once morest skin cancer, Sorge and Heimat TBWA won the title “Campaign of the Year 2023” on behalf of the German Cancer Aid. “Sun Warning Flag” reached millions of people and was included in official lists of warning flags. “A perfect interplay of creativity, strategy and design – with the potential to save lives,” said the jury.
The top-class jury, led by PR Report editor-in-chief Daniel Neuen, selected the best works of the year from more than 400 submissions. 126 campaigns in 25 categories made it onto the shortlist of the renowned industry award. All information regarding the winners can be found below www.prreportawards.de
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