[POWERLIST 2024] Mathilde Caillard: “For festive activism! »

2023-12-19 17:32:32

TECHNO-ACTIVIST – 26 YEARS OLD

CV_ This next-gen activist – she was the parliamentary assistant to MP Alma Dufour (LFI) – became a living meme during the pension reform, thanks to a viral video where she dances in a demonstration, with an ultra-recognizable and on a protesting techno sound – making even the States. Having then become “MC Dance for the climate”, he created the collective Planète Boum Boum around her, which plays techno sounds linked to current events, and hosts processions and evenings to “cool the struggle”. After studying political and social sciences, where she trained in activism at Greenpeace and the Climate Action Network, Mathilde joined Alternatiba Paris at the beginning of 2018: “I was called the “Twitter bot”, I had my friends’ accounts and I tweeted a lot. » Since then, she has continued to make revolt cooler.

2023 ?_ “Alongside the Assembly, I dug into this festive activism which resonates with many people. How to create something desirable, something cool, use art, pop culture, create stories, etc. »

2024 ?_ “I’m stopping the Assembly, it’s very hard to accumulate. 2024 will be full of activism! – at Alternatiba Paris. And I want to develop the Planète Boum Boum project. We want to make ecology popular. »

Ton mode of operation ?_ “Go find people where they are, make them want to act alongside us. It is not for them to come to me, but for me to come to them. »

@Mcdansepourleclimat

By Jean-Baptiste Chiara


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