2024-03-30 18:01:18
ESPM brings Xbox, Microsoft, Ubisof and Google Play to new postgraduate course in Game Business: Games as Business
ESPM, a reference school in Marketing and Innovation focused on business, announces a new class for postgraduate degree in Game Business: Games as Business and includes among its faculty names such as Bruno Motta, senior manager at Xbox Brazil, Bruna Soares, director of Global Brand Partnerships at Ubisoft, Luciana Lancerotti, CMO at Microsoft Brazil, and Renata Honorato, Business Development manager at Google Play.
New proposal Lato Sensu wants to develop knowledge about the digital games industry and help professionals keep up with this exponentially growing market
According to Iná Futino Barreto, academic director of postgraduate studies in Lato Sensu games at ESPM, the new course allows you to develop knowledge about the digital games industry and help professionals keep up with this exponentially growing market. “The classes explore the main trends, including gamification, eSports, advertising games, indie games, entertainment platforms, business models and monetization,” she says.
Starts April 30th
A postgraduate degree in Game Business: Games as Business It starts on April 30th, lasting 390 hours, using the Hyflex model, with live classes in person or online via Zoom.
“Since 2021, Brazil has been the largest video game market in Latin America and revenue from the national sector is expected to double by 2026”, says Guilherme Camargo, course coordinator. “There are several possibilities for operating in this market and qualification will be a differentiator.”
About ESPM
ESPM is an innovative business school, a Brazilian reference in higher education in the areas of Communication, Marketing, Consumption, Administration, Creative Economy and Technology. Its 12,600 undergraduate and postgraduate students and more than 1,100 employees are distributed across five campuses – two in São Paulo, one in Rio de Janeiro, one in Porto Alegre and one in Florianópolis.
Lifelong learning, lifelong learning, excellent teaching and a focus on the market are the foundations of ESPM.
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