2023-08-28 15:47:00
On the last 24th of August, the Positive produced a new edition of Investor Dayan event where you present to investors the financial reports of the last fiscal year, in addition to projections for the future of the company.
TudoCelular had the chance to participate in a chat with the brand’s main executives, where we might get an idea of what they intend for the coming years, in addition to learning more regarding current projects.
releases
03 Ago
economy and market
13 Jul
Positivo became a brand popularly known by the Brazilian public as the main responsible for bringing computing to thousands of homes at a more affordable price.
Since 2018, the brand has diversified its operations and invested in other revenue avenues, mainly focusing on corporate customers. Having government sectors as some of its main customers, Positivo has become a reference in devices such as the Electronic Ballot Box, machines for payment solutions, cell phones for Post Office employees, and others.
Currently, the company has become a strong player in the Smart Home device market, in addition to expanding its participation in security services, special projects and server manufacturing.
During the chat with journalists, Helio Bruck Rotenbergpresident and one of the company’s founders, spoke a little regarding the origins of Positivo Tecnologia, in addition to presenting us with a preview of the business plan for the future.
Currently, around 70% of the company’s revenues are made up of the Infrastructurethrough business done in partnership with the government and financial institutions, with another 24% being in charge of the division of Consumerleaving only 6% for the division of Services and Solutions.
Despite still hoping that profits from the Infrastructure division remain at full expansion, the executive says that Positivo’s main plan is to increase revenues in the Services and Solutions division.
Bearing in mind that the brand added the Vaio to its portfolio, targeting the premium consumer market and those looking for high-performance notebooks, especially gamers, we might not fail to address this issue and plans for the future with a focus on this audience.
As we know, cloud gaming services are an expanding trend, with companies like Microsoft and NVIDIA already strongly established in our country through Xbox Cloud Gaming and GeForce Now services. Sony also intends to expand the PlayStation servers in the country to finally launch its cloud gaming service here, we tried to get confirmation from the Positivo executive that this was really happening, but he preferred to remain silent.
Even without confirming the information, Rotenberg reveals that there have already been quotations for Positivo to work on servers in this line of workbut did not reveal who the clients were or what the progress of this project was.
At the end of the conversation, we were able to take a closer look at a showroom complete with examples of all lines in which Positivo operates, which left us impressed with the versatility and variety of the portfolio.
As we said above, Positivo operates in many segments that are not known to the general public, but what really became clear in the product is that they are also very focused on reaching different types of consumers and social classes.
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