2024-04-02 08:00:01
March 28, 2024 (Thursday), Tokyo: Swiss luxury watch brand TAG Heuer will collaborate with Porsche in the Formula E team at the ABB FIA Formula E held on March 30, 2024 (Saturday). A celebration party was held prior to the World Championships landing in Japan for the first time.
At the event, TAG Heuer unveiled a striking new connected watch face in pink, specially designed to commemorate the race in Japan, demonstrating TAG Heuer’s expertise in precision timekeeping. I have proven that there is. The watch face for TAG Heuer Connected Caliber E3 and E4 owners echoes the bright colors and adrenaline-filled atmosphere of the Porsche 99X Electric.
Paying homage to the famous neon signs and vibrant street culture of the Japanese capital, Porsche has also painted its two Formula E cars in a striking pink color, symbolizing the city’s unique aura and color palette. Used for wrapping. The electric cars Taycan and Porsche 99X Electric sport this iconic pink color scheme.
This “Porsche 99X Electric” was driven by Pascal Wehrlein and Antonio Félix da Costa, who are both TAG Heuer ambassadors and have the full trust of the team.
Many guests, including fashion model Maggie, also attended the venue, adding color to the collaboration.
maggie
Sakurada street
Emi Suzuki
Julien Tornale, CEO of TAG Heuer, said: “It is truly amazing to be participating in the inaugural Formula E race in Japan. This is a testament to TAG Heuer’s history in motorsport. It is also a tradition that we cherish within our values.The synergy with Porsche makes this moment even more memorable, but it also shows that we are building a tremendous partnership and will continue to do so. We have proven once once more that we will continue to amaze our amazing audiences.”
Driver Pascal Wehrlein also said this before the race.
“It is a great honor to be a part of this inaugural race, supported and trusted by two great teams. Wearing the TAG Heuer watch face created especially for this occasion is a huge honor. , really exciting. I’m looking forward to this race and want to push my limits once more!”
This collaboration underlines the unbeatable synergy between TAG Heuer and Porsche and reaffirms the brands’ position as powerful partners in innovation and style.
(Photo from left) Antonio Felix da Costa, Pascal Wehrlein
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