The otherwise successful German sports luxury car manufacturer is skidding this year, but there is an explanation for that.
In the first nine months of 2024, Porsche sold 226,026 vehicles – 16,500 less than in the same period last year. This is a decrease of seven percent, which the manufacturer explains, among other things, by the model change in four of the six series, which caused limited availability to customers, without denying the changes in the Chinese market, which significantly affected this year’s results.
In Germany, sales of Porsche cars increased by eight percent to 26,838 new registrations in the first three quarters, while in North America it fell by five percent, with an impressive 29 percent drop in China, where it managed to sell 43,280 cars this year. A slight increase was observed in European markets, as well as overseas and international growth markets.
The best-selling Porsche model was the Cayenne with 77,686 units, sales up 21 percent. The 911 and 718 series also “did” better in the first months than the previous year, while sales of other model series fell significantly due to upcoming model changes.
The Taycan, known as Porsche’s flagship, was forced to accept the most painful reality – only 14,042 copies of the electric supercar were sold worldwide this year, which means a drop of 50 percent.
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Porsche’s Rocky Road: A Selective Struggle
Ah, Porsche! The name itself evokes images of sleek bodies, roaring engines, and prices that could make your wallet cry. But this year, folks, it seems our beloved German sports luxury car manufacturer has hit a bit of a speed bump. Or shall I say, a rather large pothole? So, what’s caused this slip in the fast lane?
Sales Plummet: A 226k Car Crash
In the first nine months of 2024, Porsche managed to sell a rather unimpressive 226,026 vehicles. Sound impressive until you realize it’s 16,500 fewer than this time last year. That’s a seven percent drop! Honestly, it’s like dropping your favorite cake on the floor before you get a slice. Disastrous! The bigwigs at Porsche have cited “model changes” as a top reason for this downturn – a fancy way of saying, “We’ve got some new toys coming but none for you right now.” And, let’s not dance around it; the Chinese market has thrown a tantrum, affecting performance like a toddler on a sugar crash.
The Great Divide: Sales Trends Across Continents
Over in Germany—the automotive equivalent of home turf—sales did a little shimmy up with an eight percent increase to 26,838 new registrations. Well, at least someone is having a good time. Meanwhile, North America decided it was not in the mood, thanks to a five percent decline and China, oh dear China, decided to wave goodbye with an impressive 29 percent plunge, yielding just 43,280 car sales. Pour one out for the Taycan, will you? Because it’s been a rough ride across the globe.
Best Sellers and Not-So-Best Sellers
Now let’s have a look at the darlings of the pack. The Cayenne strutted its stuff as the best-selling model with 77,686 units flying off the shelves, marking a triumphant 21 percent increase! Looks like buyers just can’t get enough of that family-friendly luxury, eh? As for the legendary 911 and 718 models, they managed to jump a bit higher than last year too! But don’t let them get too cocky; other model series? They fell flat on their faces—thanks to those pesky upcoming model changes. It’s like being told you can’t wear your new shoes until next month; the anticipation can be murder!
The Taycan Tumble: Electric Dreams Deferred
And now for the heartbreak of the year: the Taycan. This brand’s flagship, heralded to steer the company into the electric future, only managed to shift 14,042 units this year—a 50 percent nose dive! It’s like watching your favourite superhero falter at a crucial moment. I mean, if you can’t sell a supercar claiming to be a ‘super’ option in the electric arena, perhaps it’s time to reconsider the term ‘super’. More like ‘superb flop’ this time around.
The Bottom Line: What’s Next for Porsche?
So there we have it! Porsche is certainly facing a few challenges on its road to glory. But fear not, avid fans! The luxury vehicle market is as unpredictable as a cat on a hot tin roof. Will Porsche bounce back and reclaim its dominance, or are we witnessing the start of a rather bumpy road ahead? One thing’s for sure—if they keep having model changes and electric flops, they’re going to need a lot more than a good PR spin to get out of this one!
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