2024-07-29T10:39:00+08:00
HYBE has released the documentary “Make It Look Easy” featuring its girl group LE SSERAFIM, showcasing the members’ daily lives both on and off the stage. The members were so exhausted that they broke down in tears. However, to their surprise, the documentary received mixed reviews upon release and faced criticism from numerous Korean netizens.
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Some netizens initiated discussions on the PANN forum, with one original poster stating: “What about risking everything, attending Coachella, and similar experiences? During the time LE SSERAFIM faced criticism, I chose not to participate in that negativity. However, witnessing this kind of viral marketing from a documentary really diminishes my impression of them. Even documentaries about firefighters aren’t this intense. This is too much… Artists, please stop saying you are tired too; we are struggling as well. As an ordinary citizen, I truly cannot comprehend or empathize with you, as the money you earn in a year may be more than what I would see in a lifetime.”
Korean netizens commented:
1. The more I watch, the funnier it gets. This is a team that Fang has treated especially well. How dare they complain about being tired?
2. Stop bullying LE SSERAFIM.
3. You keep mentioning how much money girl groups earn. Why don’t you criticize the idol groups causing issues instead? You only know how to provoke girl groups.
4. A documentary filmed several years ago should not be withheld just because of you haters.
5. What’s the difference between this and a chef who opens a restaurant, then complains “I’m scared of cooking; it’s too tiring” after being criticized for bad food? If you can’t cook well, just quit.
6. I honestly think this content reads like a press release written by HYBE.
7. Do you only see their hard work? They also enjoy many joyful moments.
8. The funniest thing is that HYBE believes LE SSERAFIM is bullied and ridiculed, but this is public opinion; please interpret it carefully.
9. This type of promotional strategy should have ended with the 2nd or 3rd generation groups.
10. The issue lies with the company, not LE SSERAFIM. What kind of middle-aged men would want to create such a documentary? HYBE is LE SSERAFIM’s biggest critic, right?
11. Why don’t you use the time for this documentary to improve their skills?
12. From Encore to Coachella, it has already happened; stop this poor marketing, we won’t buy it.
13. The comments on IG were very negative, but I didn’t expect someone on PANN to defend them.
14. All idol groups behave this way offstage; some groups are even better, yet only LE SSERAFIM uses this as a selling point.
15. First of all, you need to sing well to earn the right to showcase your behind-the-scenes hard work. If you’re not in a good state, you should rethink being an idol. Especially SAKURA; it’s been 14 years since her debut. How long will it take for her to mature?
16. Reflecting on the past, when has LE SSERAFIM truly been popular with the public? They faced a school violence incident before their debut and seldom appeared on music shows. The company is clearly a management entity, yet they lack public appeal.
17. After the HYBE incident, I realized that their approach to issues is too outdated. They only know how to use money to manage perceptions and understand nothing about public psychology.
18. If you still can’t succeed despite your best efforts, it simply means you are not cut out for this path. If I had only watched the documentary, I would have thought it featured BIG MAMA or Park Jung Hyun-level artists.
19. It’s HYBE’s style of movie marketing. BTS also released a similar type of film in 2018; ARMYs should be familiar with it—the behind-the-scenes hard work, oxygen inhalation, etc.
20. Instead of making a documentary, take vocal lessons.
21. If you’re tired, then just give up. Don’t complain. Many ordinary office workers manage to work while dealing with health issues, and yet you earn so much without having the ability.
22. Changing public opinion is genuinely challenging for them; it’s not just Coachella but also someone’s speech about their senior year.
23. Why feel annoyed and resentful? If you don’t like it, just don’t watch it. Why do you still watch? Can’t you support them by listening to the songs you enjoy? Isn’t that enough to fulfill your needs? That only indicates you might be a perv.
24. It’s hilarious. No matter how much fans defend it, they can’t change public opinion.
Original text: https://pann.nate.com/talk/372926043#replyArea
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Further reading
The Controversy Surrounding LE SSERAFIM’s Documentary “Make It Look Easy”
Recently, HYBE released the documentary “Make It Look Easy,” spotlighting the daily lives of its rising girl group, LE SSERAFIM. The documentary aims to provide fans an intimate view of the group’s experiences both on and off the stage. However, the response from the public has been anything but favorable. Many fans and K-Pop enthusiasts have expressed disappointment, criticizing the documentary for seeming out of touch with the realities faced by ordinary citizens.
Reactions from the Korean Community
Following the release, the PANN forum saw numerous discussions unraveling about LE SSERAFIM’s portrayal in the documentary. A recurring theme in the discourse was the perceived disconnect between the struggles expressed by the girl group and the realities of everyday life for regular individuals.
Here are some of the notable comments from netizens:
- “What about risking everything, Coachella, school and the like? I can’t understand or empathize with you because the amount of money you earn in a year may not be earned in my entire life.”
- “The more I watch, the funnier it gets. This is a team that Fang has treated especially well. How dare they complain about being tired?”
- “You only know how to provoke girl groups. Why don’t you blame the idol groups causing trouble?”
- “All idol groups have struggles, but only LE SSERAFIM is showcasing their hard work as a selling point.”
- “Instead of filming a documentary, take vocal lessons.”
Why the Backlash?
The backlash primarily stems from the perception that the documentary amplifies the group’s hardships without considering the privileges often associated with being a K-Pop idol. Many viewers highlighted the stark contrast between the lives of K-Pop stars and those of ordinary workers, amplifying the frustrations of the latter.
Public Opinion vs. Corporate Marketing
Numerous comments pointed out the discrepancy between the intended message of the documentary and how it has been received by fans. Some argued that the documentary represents an outdated marketing strategy employed by HYBE, reminiscent of tactics used in the early days of K-Pop.
- “The problem lies with the company, not LE SSERAFIM. What kind of middle-aged greasy men would want to make such a documentary?”
- “HYBE’s way of dealing with problems is really too old-fashioned, packaging everything with money without understanding public psychology.”
- “If you can’t succeed despite your efforts, it only means that you are not suitable for this path.”
Case Study: FAN Reactions
To further understand the public sentiment, here’s a breakdown of different themes present in fan reactions:
| Theme | Description |
|---|---|
| Sympathy vs. Discontent | Many fans felt sympathy for LE SSERAFIM’s struggles but were frustrated by their perceived lack of self-awareness regarding their privilege. |
| Cultural Disconnect | The gap between the lifestyle of K-Pop idols and ordinary citizens led to criticism of the group showcasing its challenges. |
| Expectations of Talent | Fans expressed that talent should be at the forefront instead of marketing struggles, with calls for improved performance skills. |
Practical Tips for Understanding K-Pop Dynamics
To navigate the complexities and emotional narratives prevalent in the K-Pop industry, here’s how fans and casual watchers can approach it:
- **Engage with Diverse Content**: Watch various documentaries and interviews to grasp the full scope of the idols’ experiences.
- **Understand the Industry**: Research the management strategies employed by entertainment companies to discover the underlying motivations.
- **Discuss with Fellow Fans**: Join forums or social media groups to share insights and perspectives, helping to cultivate a more nuanced understanding.
Personal Perspective on the Documentary
As a K-Pop enthusiast, it can be challenging to balance admiration for the idols while remaining critical of the narratives presented by their management.
The documentary “Make It Look Easy” serves as a reminder of the importance of authenticity in storytelling. The best approach seems to lie in recognizing both the challenges and privileges faced by idols without losing sight of empathy and understanding.
Given the ongoing conversations surrounding LE SSERAFIM’s documentary, it will be fascinating to observe how HYBE adapts its marketing strategies in the future, especially as public sentiment evolves.
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Original text: PANN Nate
