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McDonald’s has been operating for 55 years in the world, 37 in Mexico.
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Legends Pokémon Arceus broke audience record on Twitch with 500 thousand viewers at its release.
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On October 29, 1985, the first McDonald’s was opened in Mexico.
Many would believe that the happy meal of Pokémon would be mainly the attraction for children: however, the most interested in this have been the millenialsWell, this cartoon has been part of the childhood of this generation, since it is from the 1990s and despite the time that has passed, it continues to be a great attraction for this generation.
McDonald’s strategy
Melancholy is a perfect strategy of marketing since its objective is to play with people’s precious memories to encourage them to purchase a product or service and McDonald´s knows it, because even its packaging has been designed to attract attention, since it is characterized by the most famous character in Pokémon“Pikachu“This also has cards and toys of said cartoon.
McDonald´s is one of the strings fast food most successful worldwide and part of its success is that it was one of the first chains to implement a toy to attract the attention of children, even today, it is one of the few companies with large collaborations with different characters to improve their sales, normally when there is a premiere of a children’s movie, this chain takes the opportunity to launch its box with that theme, by showing several toys, in addition to the games in their establishments, they are a great tool for certain parents to take advantage of to take their children to have fun while they eat something. Currently, the food from this chain has been questioned since they are not the healthiest for children’s diets; however, the company has taken action to improve its reputation and has implemented new healthy foods such as fruit.
The way of McDonald’s in the market It has been long, since it has been in the world for 55 years and 37 in Mexico, on October 29, 1985 the first McDonald’s in Mexico with the help of Saul Kahn who was the first franchisee of this establishment
The Pokemon Happy Meal is mainly purchased by millennials
McDonald´s recently introduced its new Happy little box themed on the famous cartoon Pokémon and to the surprise of many, it has been acquired mainly by the millenialssince they clearly find it something melancholic, since this generation grew up watching this 90s cartoon, the complete collection is 12 characters and this release was first presented in the United States and later reached Mexico; However, the Pikachu Happy Box has confirmed its arrival in other Latin American countries, such as Costa Rica,
Peru and it is expected that it will soon arrive in Argentina, Brazil and Chile, its cost is $89, so if someone wanted to complete the collection they would spend $1,068.
In the social media Several videos have become popular in which millenials share their excitement when acquiring this happy meal, A user known as “Twelve Racer Gaming” shared a video on TikTok where he is happy because his mother bought him this box, said user is 32 years old.
@rolas_racer ♬ Funny Song – Cavendish Music
Launching consumer products with a character or theme is a great strategy to sell more, since it reaches the taste of the fans, likewise, Burger King has also implemented this idea, since it recently presented its launch with the theme of Call of Duty which is a well-known video game.
Obviously, Pikachu is the best friend of McDonald´s because it has helped him improve his sales in the best way, as well as “The Call of Duty” It has been a great help to Burger King.
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