PODYH Spring Summer 2024 BFW Berlin – ,,KHYZHA” – Mode, Shopping, Designer, Trends

2023-07-15 21:08:35

On the second day of Berlin Fashion Week, the Ukrainian fashion label PODYH presented its impressive spring/summer collection for 2024. Under the title “KHYZHA”, the designer and architect Daria Plaksyuk presented 15 breathtaking looks in the Kronprinzenpalais, which the more than 200 guests present at the runway presentation were honored with enthusiastic applause.

The combination of Ukrainian architecture and fashion

PODYH was founded in 2020 by the trained architect and embodies the spirit of different architectural styles. The designer finds her inspiration in her homeland, Ukraine, and places great value on the cultural richness and diverse talent of her people. As a Ukrainian designer, Daria Plaksyuk feels deep pride in sharing her country’s heritage with the world through fashion.

The spring/summer 2024 collection, dubbed KHYZHA, continues the exploration of Ukrainian architecture and its building styles. The name of the collection comes from the Ukrainian term meaning “dwelling house”. The collection name refers to traditional houses of the Lemks, an ethnic group of the Carpathian region. It interprets the architectural heritage as well as the daily life of the Carpathians in a modern and creative way. PODYH captures the simplicity and clarity of shapes and lines that characterize the buildings of this region, creating a link between centuries-old traditions and the present.

The collection embodies the forms of various traditional structures such as wooden tower-like churches, windmills and dwelling houses, as well as architectural and engineered building methods employed by the masters. She also integrates decorative motifs and ornaments that can be found in the architecture and folklore embroidery of the Carpathian people.

Among the 15 looks presented, the raffia dress received particular attention. This dress imitates the structure of a thatched roof and impresses with numerous refined details. Another highlight of the collection are the bags and accessories. Daria Plaksyuk is particularly proud of the accessories made from leather scraps that imitate traditional roofing techniques such as “dranka”, a type of wooden shingle. Also introduced this season is the Vitryak mini bag, a handcrafted leather key ring that reinterprets the traditional wooden windmill. But in addition to the impressive looks worn by the models, one definitely stuck in everyone’s mind. Namely the closing look. A long blue dress reminiscent of a sky on a beautiful summer day, worn by her best friend.

PODYH’s first fashion show at BFW was an absolute success. With the “KHYZHA” collection, the designer has definitely proven that the label is one of the up-and-coming ones in the fashion world and masterfully masters its unique fusion of traditional elements and modern design.

Autor: Kiara Rodrigues – Foto: Stefan Knauer/Getty Images for NEWEST at Podyh

PODYH Spring Summer 2024 – Runway Fotos

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