The beautiful lights of Azuréenne
Podcast Media Among them, last Monday and Tuesday, two days during REF2024
[Rencontre des Entrepreneurs de France]with a live broadcast time of more than sixteen hours.
“We set up a mobile radio studio in the middle of the member village and interviewed more than 20 leaders who came to share their entrepreneurial experiences.”” explains Frédéric Bossard, president of Sophiepolitan digital communications agency Wacan, at the origin of the PodMédias brand.
Unlike the last REF, Azuréenne was already on hand to promote its personalized podcast product. “There, we were the service provider and won the tender from the event organizer Medef.” In addition to being filmed and broadcast live on various channels, the interviews will also be recorded for later use.
custom made
In addition to providing podcasts and webcasts for businesses and local authorities, PodMédias also offers training on how to produce podcasts. Its clients include Medef and Veolia.
“We take care of voiceovers, editorial lines, editing, production, as well as branding, platform selection and distribution, performance monitoring…stresses Laure Porthé, journalist and presenter, who joined the team a few months ago. This is tailor-made. The podcast is a hybrid multimedia tool that can then be broadcast as a radio column and distributed on the world’s largest listening platform.”
Attractive assets for businesses.
The Wacan agency expects a turnover of €650,000 in 2024 and plans to open a studio in Paris by the end of the year. “It will complement the rental facilities in Sophia Antipolis””, concludes Frédéric Bossard.
