2023-10-06 09:28:46
In Ethics without filter, we explore the consequences of the deployment of artificial intelligence and the use of data in companies. archyde news targeting, customer experience or other digital marketing: how can we put ethics into our practices? Is responsible digital technology possible?
After a first episode devoted to the question of whether artificial intelligence can follow ethical rules, we got down to business with a discussion around digital marketing professions before taking a sidetrack and focusing on the issues Communication. To respond to the challenges facing the digital economy sector, a term has emerged: responsible digital. But what is it really about?
If ethics is, as we have seen, acting in a moral manner, how can we ensure that digital players become aware of this necessity in the way they conduct their projects? How can you measure the impact of your activity on the planet and reduce it? Vast question, to which our experts try to provide some answers. And for this episode, it’s Romane Clément, co-founder of the Ctrl-S agency and Romain Roy, who founded and directs Greenweez, the first organic and eco-responsible e-commerce platform.
Phrases you can hear while listening to this podcast:
“I wanted to reconcile digital technology, entrepreneurship and values”
“Digital is one of the last sectors where we thought we could experience uninhibited excess”
“Today, nothing is done to understand the environmental impact of digital technology. It’s immaterial, it’s intangible. »
“Greenweez is a company with employees who push us to our limits every day and who are always more demanding with what we do”
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