Pluxee Strengthens Presence in Brazil with Acquisition of Benefício Fácil
Paris, November 29, 2024 – Global benefits and engagement platform Pluxee today announced the acquisition of 100% of Benefício Fácil, a leading provider of mobility solutions for Brazilian public transportation. This strategic acquisition underscores Pluxee’s commitment to expanding its footprint in key markets while broadening its comprehensive suite of employee benefits.
With this acquisition, Pluxee caters directly to a mandatory benefit currently impacting millions. The transaction will positively impact Pluxee’s EBITDA margin from the first year, leveraging the existing network of transport operators and a strong, established partnership.
“Pluxee has strong growth ambitions in the Brazilian employee benefits market,” commented Aurélien Sonet, Managing Director. “The acquisition of Benefício Fácil will allow us to seamlessly integrate this mandatory benefit into our comprehensive range of solutions. By addressing the growing demand for innovative transport solutions, this operation will strengthen customer loyalty and increase cross-selling opportunities. After many years of successful collaboration, we look forward to officially welcoming Benefício Fácil to the Pluxee team.”
Benefício Fácil offers a technologically advanced platform for employee transportation benefits (Vale Transporte, or VT), integrating third-party transportation and benefits solutions. Known for simplifying VT acquisition and management, Benefício Fácil streamlines processes and makes benefits management more accessible for businesses.
Complementing Pluxee’s existing robust offerings, the acquisition of Benefício Fácil aligns perfectly with Pluxee’s strategic direction.
About Pluxee
Pluxee, a world leader in employee benefits and engagement, simplifies benefits management for global businesses. Operating in 29 countries, Pluxee attracts, engages, and retains talent through a range of solutions encompassing employee wellness, rewards and recognition, meals, and financial wellbeing programs. With over 7.1 million consumers, Pluxee leverages technology to create a comprehensive benefits ecosystem for businesses and employees. Pluxee is dedicated to fostering positive social impact by promoting employee wellbeing while driving sustainable business practices.
For more information: www.pluxeegroup.com
About Benefício Fácil
Founded in 2004, Benefício Fácil is a Brazilian market leader in employee transportation benefits. Serving over 100 businesses, Benefício Fácil provides a streamlined and technological platform for managing employee benefits, simplifying the process and contributing to a more dynamic and engaged workforce.
About the Transaction
The transaction to acquire Benefício Fácil is fully financed with available resources, underscoring Pluxee’s financial strength and confidence in the Brazilian market.
Contacts
- Media: Cecilia de Pierrebourg, +33 6 03 30 46 98, [email protected]
- Investors and Analysts: Pauline Bireaud, +33 6 22 58 83 51, [email protected]
This announcement contains forward-looking statements reflecting the Group’s current beliefs and assumptions. These projections are subject to unforeseen events and market factors.
Note: This press release does not constitute an offer to sell securities.
How does this acquisition strengthen Pluxee’s position in the Brazilian market?
## Pluxee Expands in Brazil Through Strategic Acquisition
**Interviewer:** Welcome back to the show! Today we’re talking about a major development in the employee benefits market. Pluxee, a global leader in employee benefits and engagement, has just announced the acquisition of Benefício Fácil, a leading provider of mobility solutions for Brazilian public transportation. Joining us to discuss this exciting news is [Guest Name], [Guest Title] at Pluxee. Welcome to the programme!
**Guest:** Thank you for having me!
**Interviewer:** So, let’s jump right in. Can you tell us a little bit about why Pluxee decided to acquire Benefício Fácil and what this means for the company’s future?
**Guest:** Absolutely! This acquisition is a significant step in strengthening our presence in Brazil, a key market for us. [cite [[1](https://www.pluxeegroup.com/press/)]]. Benefício Fácil is a leader in providing innovative transportation solutions through their technologically advanced platform, and they have a strong track record of success in the Brazilian market. By bringing them into the Pluxee family, we aim to seamlessly integrate their expertise into our comprehensive suite of offerings, ultimately allowing us to better serve our clients and meet the growing demand for cutting-edge benefits solutions.
**Interviewer:** You mentioned the ”growing demand” for innovative solutions. Can you elaborate on that?
**Guest:** Sure. The trend toward employee well-being and satisfaction is growing globally, and Brazil is no exception. Companies are increasingly recognizing the importance of offering attractive benefit packages to attract and retain top talent. Benefício Fácil’s platform simplifies the management of Employee Transportation Benefits, or Vale Transporte, a mandatory benefit affecting millions of Brazilians. This acquisition allows us to directly cater to this need and offer a highly sought-after solution.
**Interviewer:** And you mentioned this acquisition strengthens your footprint in Brazil. How will this benefit Pluxee’s existing clients?
**Guest:** This acquisition provides Pluxee with a number of advantages. Firstly, it gives us immediate access to Benefício Fácil’s existing network of transport operators. This means we can offer our clients a wider range of transportation options and greater flexibility. Secondly, Benefício Fácil has a strong, established reputation in the market, which will help us to build trust and credibility with new clients. this acquisition allows us to cross-sell other Pluxee products and services to Benefício Fácil’s existing client base.
**Interviewer:** Well, this certainly sounds like a smart move for Pluxee. We’ll be watching closely to see how this acquisition unfolds and the impact it has on the Brazilian employee benefits landscape. Thank you so much for joining us today, [Guest Name].
**Guest:** My pleasure.
