PARIS, April 22 (Benin News/EP) –
Sony working on a new PlayStation ad format with which it plans to introduce advertisements in PlayStation games, in order to monetize free titles or offer rewards to players.
Three people close to the tech company confirmed to Business Insider that the company is testing with industry partners to help advertisers introduce ads through a program. for software developers.
In principle, Sony plans to encourage developers to continue creating free games (free-to-play) and offer them a new form of monetization.
According to these sources close to the manufacturer, currently the advertisements only appear in the menuan option similar to that available to game publishers to promote their own titles on the console’s PlayStation Store.
Additionally, PlayStation includes advertisements and promotional content while streaming content from the console, with services such as Hulu.
This new modality might arrive at the end of the year 2022, when the advertisements will begin to be introduced in video games. In this case, they will not do it for interrupt the gameSony plans to integrate it into games, for example when you can see “sponsors” in games. signposts in the football stadiums of a match.
Business Insider also pointed out that this new modality might be part of a rewards system, whereby users receive in-game items or skins for their characters if they watch these ads.
Apparently Sony may have started planning for this format. 18 months ago, following the launch of its next-generation console PlayStation 5 (PS5).
XBOX ALSO PLANS TO INTRODUCE ADVERTISEMENTS
A few days ago, Business Insider reported that Microsoft is also developing a program for brands to promote themselves in games on its console, the Xbox. The company works with development companies to provide the technology needed to to place advertisements in video games.
As indicated by sources consulted by Business Insider, Microsoft plans to introduce this format in its video games. in the third quarter of this year. In principle, the revenue generated by these advertisements will be shared between the developer of the game and the technology company in charge of placing the advertisements.
