Dao Securities stated in an analysis today (March 22, 2023) that Plan B Media Public Company Limited or PLANB set its 2023 revenue target at 7.2-7.5 billion baht, growing 9-14% compared to In the same period last year, the U-Rate side of the media usage rate continued to recover from March, the U-Rate has a chance of more than 60% compared to the period of January-February 23 at 55. -56%
As for the gross margin, it recovered according to the U-Rate, 29% and 34% in 2013-2014, compared to 27.5% in 2012. Media group sentiment will clearly improve in the second half of 2023 following the election. The private sector will gradually increase spending.
The estimated net profit in 2023 was 880 million baht, a 25% increase compared to the same period last year, and in 2024 it was at 1.1 billion baht, a 26% increase compared to the same period last year. It is recommended to buy at 9.50 baht.
