Plaion will distribute Ubisoft games in Belgium

2023-06-21 11:43:54

The publisher will take care of the distribution of Ubisoft games in the Benelux and the Nordic countries.

In poor financial health, Ubisoft had decided to close its premises in the Benelux to refocus its activities on a handful of key markets. The cessation of activity locally meant the potential end of the distribution of its games in the country. Fortunately, Ubisoft has reached an agreement with Plaion.

The publisher is already responsible for the distribution of Capcom games in the Benelux. It adds Ubisoft games to its catalog of titles.

“We are delighted that Ubisoft has entrusted us with the role of preferred partner for the distribution of their titles, many of which were presented during the Ubisoft Forward event. This partnership is another example of PLAION’s long-term commitment to physical distribution and our ongoing dedication to giving consumers choice in how and where they purchase their entertainment products.”said Craig McNicol, Vice President of Channel Partnerships for EMEA.

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