London, Dec. 04, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2024 United Kingdom Seller Trust Index for Web, Mobile, and Connected TV (CTV) to rank programmatic ad sellers across desktop and mobile web, mobile apps, and CTV. The first-of-its-kind rankings, using SupplyChain Object (SCO) data, offer a comprehensive view of programmatic ad sellers based on quality across the advertising supply chain, as measured by Pixalate.
Pixalate’s Seller Trust Indexes feature country-level seller ratings in 140+ countries for 580+ sellers. The rankings are based on an analysis of over 50 billion monthly programmatic advertising impressions from Q3 2024.
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How does the Pixalate Seller Trust Index address the issue of ad fraud?
## “A New Standard for Ad Transparency: A Chat with Pixalate”
**Host:** Welcome back to the show, listeners. Today we’re diving into the exciting world of programmatic advertising and a significant development in the field. Joining us is Alex Reed, a representative from Pixalate, the leading ad fraud protection and analytics platform. Pixalate just released their Q3 2024 United Kingdom Seller Trust Index and we’re here to learn more.
Alex Reed, thanks for being with us.
**Alex Reed:** Thanks for having me.
**Host:** Tell us, what exactly is the Seller Trust Index and what makes it so important for advertisers?
**Alex Reed:** The Seller Trust Index is a groundbreaking ranking system for programmatic ad sellers across web, mobile apps, and connected TV. [[1](https://ratings.pixalate.com/rankings/app/seller-trust-index)]We utilize Supply Chain Object data to offer an unprecedented level of transparency into the quality and trustworthiness of these sellers. Advertisers can now make informed decisions based on clear, objective data about a seller’s performance.
**Host:** This tackles a major concern in the industry: ad fraud. Can you elaborate on how the index addresses this issue?
**Alex Reed:** Absolutely. Ad fraud is a constant threat, costing advertisers billions annually. By analyzing over 50 billion programmatic advertising impressions each quarter, we identify and flag sellers with high rates of fraudulent activity. This helps advertisers avoid wasting their budget on ineffective campaigns.
**Host:** That’s crucial information.
The index also seems to focus on the UK market specifically. What prompted this regional approach?
**Alex Reed:** The UK is a major hub for digital advertising, and advertisers here deserve access to the same level of transparency and trust that Pixalate provides globally. We believe this localized approach, offering country-level seller ratings for over 140 countries, empowers advertisers with the insights they need to succeed in their specific markets.
**Host:** Fantastic. Are there any other key takeaways from the Q3 2024 UK Seller Trust Index?
**Alex Reed:** I encourage everyone to explore the full report on our website, [[1](https://ratings.pixalate.com/rankings/app/seller-trust-index)]. It reveals fascinating trends in the UK programmatic advertising landscape and highlights the sellers who are leading the way in quality and trust.
**Host:** Great advice. Thank you, Alex Reed, for sharing this valuable information about the Pixalate Seller Trust Index. This is a significant step toward a more transparent and trustworthy digital advertising ecosystem.
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