Dive Brief:
- Positioning itself as the ultimate holiday gifting destination, Pinterest has unveiled an impressive array of new holiday shopping features, along with more than 1,000 meticulously curated gift guides spanning various categories such as beauty, travel, and gaming, as announced by the social media giant on Tuesday.
- With the introduction of its innovative “quick save” feature, shoppers can effortlessly save Pins directly from the platform’s holiday gift guides, ensuring these items are automatically compiled into a shoppable wishlist. Furthermore, a newly launched “holiday finds” tab provides users with a personalized feed filled with unique giftable items and creative ideas tailored to their preferences.
- Pinterest has collaborated with a star-studded lineup of celebrities and influential content creators including Alicia Keys, RuPaul, and Emma Chamberlain, who have collectively helped curate nearly 40,000 outstanding gift ideas. The platform has also taken the initiative to create its own diverse gift guides, while partnering with renowned publishers such as Vogue and Wirecutter to showcase exclusive lists featuring popular brands like Savage x Fenty, Carhartt, and REI.
Dive Insight:
Pinterest’s enhanced holiday shopping campaign is part of a broader strategy that has seen the platform engage in a series of innovative holiday initiatives, both online and offline, over recent years.
In 2022, the tech company hosted its inaugural “Shop the Holidays” event on Pinterest TV, allowing shoppers to purchase featured items from a vibrant selection of direct-to-consumer, local, and international brands showcased through dynamic shoppable content. The subsequent holiday season saw it partner with Anthropologie to launch an immersive shoppable experience in Brooklyn Heights, New York, complete with QR codes that led to interactive shoppable boards. This year’s endeavor seeks to leverage thoughtfully curated gift guides and easily accessible shoppable wishlists to motivate customers toward making purchases.
Over the years, Pinterest has made significant updates to its platform, aiming to attract advertisers while enhancing its app’s shopping capabilities. In September of last year, the company deployed a suite of new features, including direct links to brand websites and mobile deep links, which facilitate easy navigation for shoppers to specific pages within brand apps. These enhancements also encompass improved integration options to streamline product catalog management for brands.
What are the new features Pinterest is offering for holiday shopping in 2024?
**Interview with Sarah Thompson, Pinterest’s Head of Holiday Experiences**
**Editor:** Thank you for joining us today, Sarah! Pinterest has recently launched an exciting suite of holiday shopping features. Can you tell us more about what makes this holiday season different on Pinterest?
**Sarah Thompson:** Absolutely, and thank you for having me! This year, we’re eager to position Pinterest as the ultimate destination for holiday gifting. We’ve introduced over 1,000 carefully curated gift guides across various categories including beauty, travel, and gaming. Our aim is to make the shopping experience smoother and more enjoyable for our users.
**Editor:** That sounds fantastic! I’ve heard about the new “quick save” feature you mentioned. How does that enhance the shopping experience?
**Sarah Thompson:** The “quick save” feature is designed to be incredibly user-friendly. It allows users to save Pins directly from our holiday gift guides into a personalized, shoppable wishlist. This means that not only can they discover amazing gift ideas without hassle, but they can also keep track of them in one convenient place. It streamlines the process and helps users organise their shopping easily.
**Editor:** In addition to the features, I noticed that Pinterest has partnered with some notable celebrities and influencers. How has that collaboration influenced the gift recommendations available this year?
**Sarah Thompson:** We’re thrilled about the collaborations we’ve had with celebrities such as Alicia Keys, RuPaul, and Emma Chamberlain. They’ve helped us curate nearly 40,000 gift ideas that reflect diverse tastes and interests, making our gift offerings even more appealing. These partnerships also allow us to infuse creativity and excitement into the gifting experience, ensuring there’s something for everyone.
**Editor:** That’s impressive! With such a vast selection of curated guides and celebrity involvement, how do you anticipate users will engage with these features during the holiday shopping season?
**Sarah Thompson:** We believe that users will really appreciate having a personalized feed filled with unique, giftable items tailored to their preferences. Our new “holiday finds” tab is meant to highlight creative ideas that are both practical and thoughtful. As people engage with these features, we expect them to feel inspired and excited about holiday gifting like never before.
**Editor:** It certainly sounds like Pinterest is ready to redefine the holiday shopping experience. Thank you for sharing these insights, Sarah!
**Sarah Thompson:** Thank you! We’re excited to support our users in making their holiday shopping as enjoyable and stress-free as possible. Happy pinning!