After Pokémon GO, here is Pokémon Sleep. With this gamified application, the Pokémon Company intends to encourage fans of virtual creatures to sleep better. And analyze their sleep along the way.
Journalist in the Multimedia department
By Thomas Casavecchia
Reading time: 4 mins
A On the occasion of the anniversary of the Pokémon license – 27 years already – the Pokémon Company has unveiled the next application dedicated to virtual creatures. After making a good part of the planet work in the summer of 2016 with the phenomenon game Pokémon GO, the brand now wants to tackle sleep.
Concretely, by placing his phone on his bedside table, the “game” application will analyze the quality of sleep. When you wake up, the application will have brought up creatures whose type of sleep corresponds to yours and will provide a series of information on the quality of the night that has just passed. The goal, sleep as much as possible to collect cute little monsters.
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