2023-10-25 19:06:47
Published on October 25, 2023 at 9:06 p.m. Modified on October 25, 2023 at 10:12 p.m.
New stones in the building of style. This spring, Cartier presented its high jewelry collection, Le Voyage Recommence, in Florence. An ode to the movement but also to the creators themselves who, with each collection, “push the boundaries”. Geography but also “beauty, innovation”.
How much does the brilliance of these timeless pieces reflect today’s society? In front of his large library, barely pixelated by videoconferencing, Pierre Rainero, who became director of image, style and Cartier heritage following founding the brand’s marketing department in the 1980s, evokes synesthesia, a new generation of consumers , and a certain idea of success.
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