2023-12-11 23:39:35
Muriel Piaser, founder of Precious Room, an event dedicated to contemporary jewelry, is accelerating its commercial deployment by opening up its capital to its network to find potential shareholders.
The jewelry market is the one that has resisted the Covid crisis the best. In 2021, it generated an estimated turnover of 3.9 billion euros, according to Piaser Consulting. Panel 5, specialist in the Jewelry/Watchmaking sector, estimates that the sector’s turnover increased by 16% between 2021 and 2022.
It is in this favorable context that Muriel Piaser, founder of Precious Room, “a hybrid concept, focused on the vision of a Trunk Show, which breaks the traditional codes of showrooms and salons”, says her interview with FashionUnited, chooses to offer more resources to its structure.
“We want to take a new dimension by increasing the number of shows (in which we participate) to open new international markets,” she explains in the press release. According to its expertise, the major issue lies in visibility during pre-collection periods when 70% of purchasing budgets are generally reserved by buyers, thus highlighting the importance of attracting their attention at this critical moment.
Since 2019, Precious Room by Muriel Piaser has been tackling this major issue and promoting the visibility of emerging or already well-established high jewelry brands, during the Haute Couture weeks at the Palais Vivienne (Paris 2nd) and during Paris Fashion Week. (so far at the Premiere Classe show). Thanks to this business model, Piaser Consulting is banking on a turnover of nearly one million euros in 2024.
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