Between the Chanel, Miu Miu, Louis Vuitton and Coperni shows at Disney Land, we didn’t know where to turn on Tuesday, October 1, the last day of Paris Fashion Week. If you wanted to see a sea of French celebrities, you had to go to the 10th arrondissement, rue du Faubourg Poissonnière, where Lacoste decided to organize the presentation of its Spring-Summer 2025 collection, far from the stands of Roland Garros. The crocodile brand has in fact chosen to organize its show within the walls of a former La Poste sorting center dating from the Roaring Twenties, still under construction.
One of the most anticipated stars on its front row was of course Pierre Niney, brand ambassador since last February. The interpreter of Yves Saint Laurent focused on the French touch, in an off-white cotton polo shirt, thick ecru trench coat, beige pleated pants and immaculate Lacoste tennis shoes. The actor hid his gaze behind transparent-framed sunglasses. His colleague Gilles Lellouche was also present to discover the second fashion show by Pelagia Kolotouros, creative director of the label, in a total black look highlighting her dyed blonde hair.
On the French side, Nolwenn Leroy caused a sensation in her sporty-chic outfit, in a track jacket and azure blue skirt, combined with sneakers and a white quilted handbag. Isabelle Adjani preferred a bohemian style, in a long semi-transparent dress, an ultra-long brown trench coat, and a scarf tied in her hair. Virginie Efira, the most Frenchy of the Belgians, reunited with Pierre Niney, her partner in the film 20 years apart, and Vassili Schneider, younger brother of her companion Niels Schneider. The actress looked effortless chic, in a black coat printed with a huge golden crocodile, worn over a black hooded hoodie with a pair of dizzying pumps.
Pierre Niney, new muse of L’Original, perfume by Lacoste
Arriving on a scooter, Pierre Niney particularly excited the crowd present once his helmet was removed. The star was named ambassador for Lacoste’s L’Original perfume last June. “When Lacoste offered me this collaboration, I was honored because I have loved this brand since my childhood: I am a tennis player, like my father, so there is something natural for me to represent it today. ‘today’, he explained in our columns. Natasha Andrews’ companion himself produced the advertising campaign for the fragrance, in which he stars. “The objective was to deliver a surprising cinematographic work including my DNA, that is to say my background as an actor. I therefore play the leading role, my own role”, he continued. Whoever is on the bill for Monte-Cristo fully deserved his place in the front row of the show!
Photo credits: Jeremy Melloul / Bestimage
