Philips announced new OLED TVs that promise to compete on an equal footing with LG’s newest models, which promise 60% more brightness than previous generations using the same display technology. Models announced by Philips include the OLED708, OLED808 and OLED908, which come in sizes ranging from 42″ to 72″.
Philips announces line of 2023 smart TVs with OLED model
The biggest highlight of this Philips revelation of new TVs for the year 2023 is the OLED908 model, which features MLA (Micro Lens Array) technology, which is also present in LG TVs, with the G3 model, and by Panasonic as well, with the MZ2000. The Philips OLED908 will arrive in sizes 55, 65 and 77 inches.
Called META OLED display, the new screen technology developed by LG Display is present in new Philips TVs. As Oficina da Net explained in detail in its article regarding this novelty, “the new META OLED panel uses a Micro Lens Array layer and a brightness boost algorithm to offer a potential peak light output of 2100 Nits, representing an increase of 70%, in addition to offering a wider viewing angle and an improvement in energy efficiency”, announced Philips in its statement.
Resource ‘Next Gen’ 3-sided Ambilight and sum system from Bowers & Wilkins
As always, Philips brings its Ambilight light system, which is now overhauled. The new version of this technology was unveiled at the end of 2022. In addition, a 3.1-channel sound system developed by Bowers & Wilkins (B&W) was also implemented.
Philips OLED808 lacks MLA but comes in the 42″ size
Following the trend of 42″ TVs for PC games, Philips is also bringing the OLED808 model that will be available in this size. The display used is the OLED EX from LG Display and will be available in sizes 48, 55, 65 and 77 inches on the Philips OLED808.
New range of affordable Philips OLED TVs: OLED708
According to Philips, its most affordable line of OLED TVs, the OLED708, will launch later this year. It is the successor of the Philips OLED707.
Launch and availability
Unfortunately, Philips did not mention a release date or amounts that will be charged for the company’s new OLED TVs. In addition, even with several generations with OLED display launched on the market, there is still no perspective on the sale of Philips TVs with this technology in Brazil. If any model is launched in 2023, it would bring greater competition to LG, which currently dominates the OLED TV market in the country.
