Phase One 65 Kit: A Tribute to Dieter Rams’ Timeless Design Principles

2023-07-17 06:29:36
Phase One 65 kit: Inspired by an alarm clock product called phase 1 designed by Dieter Rams in 1971. Less, but better keycap: It is a keycap design tribute to Dieter Rams. The name of the keycap comes from the title of the book[Dieter Rams. Less But Better]. Design team: Openkey Design German legendary industrial designer Dieter Rams (Dieter Rams) is one of the most influential designers in the 20th century. Less but Better), can be regarded as the most important core concept in his design career. The design concept of Dieter Rams emphasizes simplicity, with a design order of “Form follows function” in product appearance, and a clean style of neutral colors such as black, white, and gray in color, which also shows German One of the classic features of design. In particular, Dieter Rams has a close relationship with the German home appliance manufacturer Braun. He and the design team have created many classic electrical appliances, such as the famous phonograph, coffee machine, record player, calculator, audio-visual equipment, etc., which are well-known all over the world. Permanent collection of the museum. Then let’s take a look at the protagonists Phase One 65, Less, but better. After using it for a week, I’m excited, happy, and want to use it all the time!!! The appearance of the kit and keycaps is retro and simple, even if they are placed in a messy On the desk, it is the first sight!! The girls who passed by my desk in the company all stopped to ask regarding this keyboard. (Mistake) I am also very satisfied with the feel and the performance of the sound. I describe it in eight words[stable and comfortable, thick but not deep]! In terms of the design of the kit, I think the Openkey Design team is very hardworking. Dieter Rams saw Afterwards, I will respond with “imitation is the sincerest form of flattery”. In terms of structure, there are some small missing parts, but individuals can also find a way to solve them, which can be regarded as an alternative to achieve the goal of customizing the keyboard by yourself. . Popular science on Dieter Rams’ 10 Principles of Good Design Dieter Rams put forward the “Ten Principles of Good Design” in the 1980s, which is regarded as the highest standard of design by many designers. Although Dieter Rams’ design was born in Shanghai It has been a century, but it is the same as the “Ten Principles of Good Design” in Beijing, and it is also shining today, timeless and new. What kind of design is called good design? When the consumer market is flooded with dazzling product designs, as well as confusing sounds, colors and design forms, Dieter Rams believes that unnecessary things in this world have overflowed to the point of “inhumanity”, so he tried in the 1980s Proposed “Ten Principles of Excellent Design”, these ten principles not only summarized his best footnotes when he was the design director of Braun, but also the golden rule of many design juniors. 1. Good design is innovative|Good design is innovative. The innovative changes in product design are inexhaustible. People can always inspire more innovative designs through the development of technology; and innovative designs are always accompanied by innovation technology comes. 2. Good design is practical|Good design makes a product useful. Consumers buy products for the purpose of use, not only the practicality of the product must be considered, but also the psychological and aesthetic needs of consumers must be met. Therefore, as a designer, you should find a way to make the product more practical, and discard other redundant functions or designs. 3. Good design is aesthetic|Good design is aesthetic. The aesthetics of a designed product not only makes people feel happy in use, but also affects the experience of consumers, but only a good design is enough to show the product aesthetic power. 4. Good design makes the product easy to understand|Good design makes a product understandable. The highest state of good design is “let the product speak for itself”, so that people can clearly understand its structure when they see the product, and increase the communication between the product and users bridge. 5. Good design is quiet|Good design is unobtrusive. Good design is to meet people’s needs for use. It is a tool rather than a pure decoration or artwork. Therefore, when designing a product, it is necessary to clearly and accurately strike the balance between functionality and decoration, and leave the imagination space for users to define the product themselves. 6. Good design is honest|Good design is honest. Good design products will not make false promises to consumers, nor will they make products look more innovative and add more functions through any exaggerated and false ways , or more valuable and other deliberate human manipulation. 7. Good design is long-lasting|Good design is long-lasting. Good design will not have any doubts regarding being out of date or out of season, because they are not fashionable products in the name of fashion, even under the impact of today’s fast fashion trend, Good design can still stand firmly on the unshakable classic status. 8. Good design is thoughtful in detail|Good design is thorough, down to the last detail. In the world of design, there is no such thing as “following one’s inclinations” or “to be perfected”. Consumer respect. 9. Good design is environmentally friendly|Good design is environmentally friendly. Whether it is to protect environmental resources or reduce unnecessary tangible and intangible pollution, try to protect our home with design and make the greatest contribution to the earth. 10. Good design is as simple as possible|Good design is as little design as possible. Good design will focus on the essence of the product, focus on making “less but better” refinement, and return the product to purity and simplicity status. Those design disciples who follow Dieter Rams may be that the “Ten Principles of Excellent Design” summarized by Dieter Rams is too precise and perfect, which not only makes British minimalist Jasper Morrison, Japanese designer Naoto Fukasawa, German industrial design talent Konstantin Grcic, and Apple’s predecessor Design chief Jonathan Ive and other design juniors are regarded as the standard, which makes them the most loyal super fans of Dieter Rams. Even Steve Jobs, the founder of Apple, admitted in an interview that Apple’s products are indeed a tribute to Dieter Rams’ simple design and functional models. Spanish artist Pablo Picasso once said: “Good artists copy, great artists steal.” (Good artists copy, great artists steal.) French designer Philippe Starck (Philippe Starck) once asked Dieter Rams The mischievous yelling “Apple is stealing your stuff” sparked a wave of public opinion in the design circle. On the contrary, Dieter Rams himself didn’t care and responded easily with “imitation is the sincerest flattery”, which cleverly echoed Picasso’s famous saying. Reference URL:
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